THE BATTLE CONTINUES…IN ORLANDO
JUST ANNOUNCED: BLOCKBUSTER MEGA-ATTRACTION “TRANSFORMERS: THE RIDE – 3D” COMING TO UNIVERSAL ORLANDO RESORT IN SUMMER 2013
Hugely-Successful Attraction Will Now Be Featured at Three Universal Parks Worldwide
Guests Will Be Fully-Immersed in a TRANSFORMERS Adventure with Their Favorite Characters and Nemeses from the Popular Film Series
ORLANDO, Fla. (November 1, 2012) – Get ready – it’s time to prepare for battle…
Universal Orlando Resort announced that its next blockbuster attraction will be the widely-popular TRANSFORMERS: The Ride – 3D. The groundbreaking ride – created under license from Hasbro, Inc. and based on its iconic TRANSFORMERS brand – will bring the intergalactic battle between the Autobots and the Decepticons to Universal Studios Florida in summer 2013.
Already a “must-see” at Universal Studios Singapore and Universal Studios Hollywood, TRANSFORMERS: The Ride – 3D is a mind-blowing, action-packed ride experience that you have to see to believe. You will come face to face with Megatron. You will dodge explosions and attacks by the Decepticons. You will fight to save mankind alongside Optimus Prime and the Autobots. It will be the greatest battle you’ll ever ride.
Universal worked closely with Michael Bay, the award-wining director of the “TRANSFORMERS” film series and the ride’s creative consultant, to create an authentic experience that brings the non-stop action of the films to life. The attraction combines the larger-than-life TRANSFORMERS characters and an exciting storyline with life-like HD CGI media, state-of-the-art 3-D technology and amazing special effects to place riders right in the middle of an epic battle between good and evil.
“We broke the mold and have taken this ride to a new technological level in terms of blending seamless 3-D,” said Michael Bay, director of the “TRANSFORMERS” films.
“TRANSFORMERS: The Ride – 3D is the perfect addition to Universal Orlando’s thrilling theme park experiences,” said Mark Woodbury, president of Universal Creative. “The ride has already proven to be a hit at our Hollywood and Singapore parks, and we’re excited that Universal Orlando guests will soon be able to join the Autobots in the fight to save the world.”
TRANSFORMERS films, television shows and merchandise have captivated millions of people all over the world. To date, three blockbuster films have been released – “TRANSFORMERS” (2007), ”TRANSFORMERS: REVENGE OF THE FALLEN” (2009) and “TRANSFORMERS: DARK OF THE MOON” (2011) – grossing more than $2 billion combined worldwide at the box office. The three films were directed by Michael Bay, executive produced by Steven Spielberg and released by Paramount Pictures.
TRANSFORMERS: The Ride – 3D is slated to open in summer 2013 at Universal Orlando. The attraction will have one of the shortest build times in Universal history – making it one of Universal’s most ambitious projects ever. For more information about TRANSFORMERS: The Ride – 3D, visit www.prepareforbattle.com.
About Universal Orlando Resort
There are many ways to enjoy your Orlando vacation, but there is only one place where vacation becomes adventure: Universal Orlando Resort. It is a unique destination featuring two theme parks, three magnificently themed on-site hotels and a nighttime entertainment complex. It’s the only Orlando destination where you are not just entertained – you become part of the most exhilarating entertainment ever created. You can soar above Hogwarts with Harry Potter, swing above the streets with Spider-Man, be transformed into a banana-loving minion in the hilarious and heartwarming Despicable Me Minion Mayhem ride and help Shrek save Princess Fiona in Shrek 4-D. Universal Orlando Resort is an NBCUniversal company.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORM’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint ventureERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved.
AMC’S “THE WALKING DEAD” BECOMES FIRST TELEVISION SERIES FEATURED AT BOTH UNIVERSAL ORLANDO RESORT AND UNIVERSAL STUDIOS HOLLYWOOD’S HALLOWEEN HORROR NIGHTS EXPERIENCES
Guests Experience The Post-Apocalyptic Zombie Horror of AMC’s “The Walking Dead” At Nation’s Best Halloween Events
ORLANDO, Fla., UNIVERSAL CITY, Ca. (July 18, 2012) — Caught in the middle of a high-intensity struggle for survival, you fight off hordes of flesh-hungry, growling “walkers,” or zombies. No place is safe as you make your way through a post-apocalyptic wasteland with horror at every turn. Will you survive?
This fall, Universal Orlando Resort and Universal Studios Hollywood are joining forces with AMC’s “The Walking Dead” for their Halloween Horror Nights events. Visitors to both theme parks will be able to experience the horror of AMC’s blockbuster original series, “The Walking Dead,” in elaborately themed, haunted mazes. It marks the first-time Universal Studios has featured a television series at Halloween Horror Nights on both coasts.
The Golden Globe-nominated, Emmy Award-winning, series “The Walking Dead” is based on the comic book written by Robert Kirkman and published by Image Comics. The series tells the story of the months and years that follow after a zombie apocalypse. It follows a group of survivors, led by police officer Rick Grimes, who travel in search of a safe and secure home. “The Walking Dead” is the number-one drama series in basic cable history for adults 18-49 and adults 25-54.
Universal Studios’ Halloween creative teams are working with AMC and “The Walking Dead,” to create an authentic experience that is true to the Emmy Award-winning hit series. The haunted mazes on both coasts feature eerily authentic, elaborately designed, movie-quality sets that include some of the most iconic locations and scenes from the show. Mobs of undead walkers bring to “life” the vicious, hungry, zombies from the show.
“We want people to experience the same terror of the walker-filled reality our characters faced in seasons one and two – and will continue to face in our third season,” said Greg Nicotero, Co-Executive Producer and Special Effects Make-up Artist for the series. “Our collaboration with Universal Studios’ creative teams is exciting as we work to truly capture the essence of the show.”
“The collaboration with Universal Studios’ creative teams is a fantastic cross-promotional opportunity and a great way to capture the spirit of the series, which makes its season three debut on AMC this October,” said Linda Schupack, AMC’s Executive Vice President of Marketing.
“‘The Walking Dead’ puts real people in incredibly horrific situations where they experience true, raw fear, and guests at Halloween Horror Nights experience the same thing,” said Jim Timon, Senior Vice President of Entertainment at Universal Orlando Resort. “We can’t wait to merge the two powerful concepts together.”
“With ‘The Walking Dead,’ we want to make fans of the series feel like they are literally walking in the footsteps of the show’s characters, experiencing all of the horrific events from the series just as they experienced them,” said John Murdy, Creative Director at Universal Studios Hollywood. “The goal is to make guests of Halloween Horror Nights feel like they are trapped in the world of ‘The Walking Dead,’ using all of the attention to detail and movie-quality production values that Halloween Horror Nights has become famous for. You’re no longer sitting on a couch, watching a show…you’re living it!”
Universal’s Halloween Horror Nights® events have a more than 20-year history of creating incredibly entertaining, horrifying Halloween experiences that are consistently rated the nation’s best. The events on each coast feature highly-themed, disturbingly real, haunted mazes based on everything from film to nightmares — and streets filled with hundreds of specially trained “scareactors.”
For more information about Halloween Horror Nights at both Universal Orlando Resort and Universal Studios Hollywood, visit www.HalloweenHorrorNights.com.
Universal Orlando Resort: There are many ways to enjoy your Orlando vacation, but there is only one place where vacation becomes adventure: Universal Orlando Resort. It is a unique destination featuring two theme parks, three magnificently themed on-site hotels and a nighttime entertainment complex. It’s the only Orlando destination where you are not just entertained – you become part of the most exhilarating entertainment ever created. You can soar above Hogwarts with Harry Potter, swing above the streets with Spider-Man, be transformed into a banana-loving minion in the hilarious and heartwarming Despicable Me Minion Mayhem ride and help Shrek save Princess Fiona in Shrek 4-D.
Universal Orlando Resort is an NBCUniversal company.
Universal Studios Hollywood SM, The Entertainment Capital of L.A.SM, includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas, the “5 Towers” state-of-the-art outdoor concert venue, and the Gibson Amphitheatre concert and special event arena. World-class rides and attractions include the intense, award-winning ride, “King Kong 360 3-D” on the famed behind-the-scenes Studio Tour, “The Simpsons RideTM,” “Revenge of the MummySM —The Ride” indoor roller coaster and “Jurassic Park® —The Ride,” as well as the critically acclaimed mega-attraction, “Transformers™: The Ride—3D.”
AMC reigns as the only cable network in history to ever win the Emmy® Award for Outstanding Drama Series four years in a row, as well as the Golden Globe® Award for Best Television Series – Drama for three consecutive years. Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, the AMC experience is an uncompromising celebration of great stories. AMC’s original stories include “Mad Men,” “Breaking Bad,” “The Walking Dead,” “The Killing” and “Hell on Wheels.” AMC further demonstrates its commitment to the art of storytelling with its slate of unscripted original series, as well as curated movie franchises like AMC’s Can’t Get Enough and AMC’s Crazy About. AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Story Matters HereSM.
UNIVERSAL ANNOUNCES SNEAK PEEKS OF ITS THRILLER THE THING AND EPIC COMEDY ADVENTURE YOUR HIGHNESS ARE COMING TO NEW YORK COMIC CON
Stars, Filmmakers and Scavenger Hunts Only on October 8 and 9!
WHAT: Talent and more from Universal Pictures’ The Thing and Your Highness at New York Comic Con. Exclusive footage from the films will be shown.
* Universal presents the cast and filmmakers from its upcoming thriller The Thing. In the film that serves as a prelude to John Carpenter’s classic 1982 thriller of the same name, paranoia spreads like an epidemic among a group of researchers as they’re infected, one by one, by a mystery from another planet.
* Join the stars and filmmakers of Your Highness for a fantastical discussion about an epic comedy adventure from the director of Pineapple Express. In the film from David Gordon Green, Danny McBride and James Franco star as two princes on a daring mission to rescue the heir apparent’s fiancée before their kingdom is destroyed.
* Learn about the exclusive scavenger hunt Your Highness: The Quest for the Blade of Unicorn at www.facebook.com/yourhighness. The Quest begins at 1:00 p.m. on Friday, October 8, and at 12:00 p.m. on Saturday, October 9. Check-in will be at the Castle of Mourne, located inside the entrance of the Center. Participation is limited, and guests will be allowed on a first-come, first-served basis. You must be 18 or older to participate.
WHERE: New York Comic Con
Jacob K. Javits Center
New York City, NY
WHEN: Friday, October 8
Your Highness: The Quest for the Blade of Unicorn hunt: 1:00 p.m.
Saturday, October 9
Your Highness panel: 10:30 a.m. – 11:00 a.m.
Your Highness: The Quest for the Blade of Unicorn hunt: 12:00 p.m.
The Thing panel: 1:30 p.m.- 2:00 p.m.