Sanrio Makes SDCC Debut with Hello Kitty Fashion Music Wonderland

Press Release: Hello Kitty Fashion Music WonderlandTORRANCE, Calif., July 9, 2013  – Fans will be treated to a colorful, anime-rich experience that will include giveaways, limited edition products, appearances by Hello Kitty and special guests from Sanrio’s Tokyo headquarters, as well as the launch of a new graphic novel, Hello Kitty Fashion Music Wonderland. While Hello Kitty has appeared with partners and collaborators at Comic-Con in the past, 2013 marks the first year that Sanrio is bringing an interactive Hello Kitty fan experience to this famous gathering. Blending the worlds of anime, cosplay, product exclusives, Japanese street culture and superfandom, Hello Kitty Fashion Music Wonderland syncs perfectly with the passionate fan culture that is celebrated at Comic-Con.

  • Hello Kitty Fashion Music Wonderland: Open to the public, this energetic hub is inspired by the styles of Tokyo and Japanese pop culture, putting Hello Kitty at the center of the ultimate fan experience at Comic-Con Interactive Zone at Petco Park. Hello Kitty’s band of Lolitas, who personify anime, cosplay and the colorful style of Japanese pop culture, will host fans at the experience. A retail pop-up shop will offer a mix of event-only and limited edition Japanimation-themed collectible Hello Kitty items, including a free poster with any purchase.
  • Kitty-chan Secret Space: Inside the convention center, the fan experience continues at ”Kitty-chan Secret Space” (booth 4537). A term of endearment used for Hello Kitty in Japan, “Kitty-chan” is a nod to superfans and a clue that this Comic-Con Hello Kitty is truly distinct. Comic-Con badge holders will have access to the limited edition pink Hello Kitty flocked collector’s figure by Funko that will go on sale each day.
  • Hello Kitty Fashion Music Wonderland: A new graphic novel: Published in partnership with VIZ Media, this is the first-ever Hello Kitty graphic novel and it will make its debut at the retail pop-up shop. The Hello Kitty Fashion Music Wonderland graphic novel features three stories, each by a different graphic artist: Jacob Chabot, Victoria Maderna and Ian McGinty.
  • Hello Kitty Comic-Con on Social Media (#HelloKittySDCC): Fans can stay connected with all things Hello Kitty at Comic-Con through a different interactive social media event each day including Uglydoll and Street Fighter promotions as well as a free download of the Japanimation photo app. Hello Kitty’s millions of Facebook, Twitter and Instagram friends can share photos and access contests and behind-the-scenes footage to connect with their Hello Kitty fan community. The fun starts before Comic-Con with a Fan Fiction contest tied to the launch of the new graphic novel.  Fans on-site and at home can stay engaged and entertained through a different interactive social media event each day of Comic-con including Uglydoll and Street Fighter promotions as well as a free download of the Japanimation photo app for a limited time.
  • Limited Edition Products and Comic-Con Launches: A mix of Sanrio co-branded partnerships and special product launches at Comic-Con include:
    • Hello Kitty Uglydoll: This collaboration will make its official debut at Comic-Con (booth 3245)
    • Sanrio vinyl figures will be available from Funko (booth 5343)
    • Limited edition Street Fighter x Sanrio plush at Toynami (booth 3229) and Capcom (booth 215)
    • Additional Hello Kitty products at Comic-Con can be found at Mimoco (booths 5338 and 2913M), tokidoki (booth 5145) and Mighty Fine (booth 5647)
    • The Hello Kitty ’Japanimation’ product collection at the Hello Kitty Fashion Music Wonderland pop-up shop at Comic-Con Interactive Zone at Petco Park will include leggings, bodysuits, iPhone cases, a wrist watch, plush, cushions and much more

About Sanrio
Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, is a worldwide lifestyle brand founded on the “small gift, big smile®” philosophy — that a small gift can bring happiness and friendship to people of all ages. For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 12,000 U.S. locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com and www.facebook.com/hellokitty.

Hello Kitty Comic to Debut at SDCC 2013

Hello Kitty Jacob Chabot

Press Release:

Viz Media and Sanrio® Announce Publishing Deal to Develop Original Hello Kitty® Graphic Novels

Pop Culture Icon Hello Kitty® And Her Friends Will Debut In Two VIZ Kids Offerings

San Francisco, CA, February 11, 2013 – Viz Media, LLC (Viz Media), the largest publisher, distributor and licensor of manga, graphic novels and anime in North America, has announced a new publishing deal with Sanrio, Inc., the global lifestyle brand and parent company of pop icon Hello Kitty®, to develop a series of original graphic novels, and a special single-volume comic featuring a limited-edition Hello Kitty design.

The single-volume Hello Kitty® comic is scheduled to debut at the 2013 Comic-Con Show in San Diego with a Comic-Con exclusive cover by Eisner-nominated artist Jacob Chabot. The comic will feature art by Victoria Maderna, Ian McGinty and Chabot. The main graphic novel series is scheduled to launch in the Fall of 2013 with Here We Go!, a collection of comic stories about Hello Kitty’s travels. Both offerings will be rated ‘A’ for All Ages, and will be published under the company’s VIZ Kids imprint. Viz Media previously teamed with Sanrio and video game company CAPCOM to develop a pair of fun STREET FIGHTER® X Sanrio books that were released in November 2012.

HELLO KITTY®: HERE WE GO!• MSRP: $7.99 US / $9.99 CAN • Available Fall 2013
Hello Kitty has places to be and friends to meet! Join her (or Hello Kitty) as she explores an underground realm, chases an unsavory cake thief around the world, climbs the Himalayas, travels back in time, and discovers that sometimes, the best place to get away from it all is between the pages of a good book.

HELLO KITTY® FASHION MUSIC WONDERLAND • MSRP: $6.99 US / $7.99 CAN • Available Summer 2013
It’s Hello Kitty as you’ve never seen her, in stories filled with fashion, music and adventure!

Sanrio® is the global company behind classic iconic characters Hello Kitty®, Little Twin Stars®, My Melody®, and many more. Sanrio® was founded in the 1960′s in Japan by Shintaro Tsuji, whose simple dream of bringing smiles to people’s faces grew into the brand’s “small gift, big smile” philosophy. This philosophy has served as the inspiration for the broad spectrum of products bearing the likeness of endearing characters that have helped to skyrocket the brand into a $5 billion- a-year business. Sanrio® recently acquired the classic Mr. Men Little Miss™ brand which also has graphic novels published by Viz Media.

“Sanrio and Hello Kitty are synonymous with the very essence of pop culture, and we’re very excited to have Hello Kitty as part of the VIZ Kids family of titles,” says Beth Kawasaki, Viz Media Senior Editorial Director. “The new wordless comic and graphic novel series will appeal to Hello Kitty fans of all ages. Viz Media is having a blast creating the fun new original series and we can’t wait for everyone to see the books.”

For more information on VIZ Kids graphic novels and manga, please visit VIZKids.com.

About Sanrio
Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, is a worldwide lifestyle brand founded on the “small gift, big smile®” philosophy — that a small gift can bring happiness and friendship to people of all ages. For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 12,000 U.S. locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com and www.facebook.com/hellokitty.

About Viz Media, LLC
Headquartered in San Francisco, California, Viz Media distributes, markets and licenses the best anime and manga titles direct from Japan. Owned by three of Japan’s largest manga and animation companies, Shueisha, Inc., Shogakukan, Inc., and Shogakukan-Shueisha Productions, Co., Ltd., Viz Media has the most extensive library of anime and manga for English speaking audiences in North America, the United Kingdom, Ireland and South Africa. With its popular digital manga anthology WEEKLY SHONEN JUMP and blockbuster properties like NARUTO, BLEACH and INUYASHA, Viz Media offers cutting-edge action, romance and family friendly properties for anime, manga, science fiction and fantasy fans of all ages. Viz Media properties are available as graphic novels, DVDs, animated television series, feature films, downloadable and streaming video and a variety of consumer products. Learn more about VIZ Media, anime and manga at www.VIZ.com.