New My Little Pony & Transformers Unveiled at HasCon 2017

HasCon, Hasbro’s first ever convention included many special events, panels, and autograph sessions with celebrities, artists, and athletes. But at the heart of the show is the toys upon which Hasbro has built its empire. When speaking with staff members, their commitment and passion for the stories and characters built around this merchandise is clearly self-evident. Convention Scene spoke with managers for both My Little Pony (MLP) and Transformers, two of the company’s most stalwart brands.

As both of these properties are entering their fourth decade, the obvious question is how do they stay fresh and remain relevant for generations of fans. Tyla Bucher (Vice President of Global Brand Strategy & Marketing, My Little Pony) explained it thusly, “One of the responsibilities of the brand owner is to make sure that the brand always feels new and different and timely and really all of it starts with our show and the content. We have our main six ponies that are pretty consistent as far as cast go but they’re always having new adventures, meeting new friends, and the way that our writers write them and their personalities is so timely that there’s something about that content that continues enthusiasm and engagement around the brand. We bring that to life on the product side so that whatever you see on the show you experience when you take it home.”

Ben Montano (Director of Brand Marketing, Transformers) said, “Whether it’s Robots in Disguise now or Rescue Bots or the movie universe to G1, Optimus Prime still stands for loyalty and dignity but he’s a little weathered or a different iteration or he may be from a time before the war. That’s where the fun has been, it’s how can we bring those parts of their story to life in a video game or a new animated series.”

As Hasbro continues to expand its brand across multimedia platforms, with animation, feature films, video games, and comic books, the staff emphasized that product is a key component to keeping the story cohesive and continuity intact. “It’s a seamless dialogue,” said Montano, “What’s fun is that I get to work a lot with our partners whether it’s Paramount Studios, Hasbro Studios, or Polygon for Robots in Disguise and those partnerships are great; we all understand that together we make better story.”

Bucher reiterated this sentiment, “Brand integrity and continuity is something that we focus on and I have people on the team. We’re really connected everyone who works on the brand so even though Pony touches on a lot of different businesses all those team are really connected because they want to be linked to the story and the right way.”

MLP in particular has seen a huge resurgence in the past few year with the launch of My Little Pony: Friendship is Magic. “The content is really what attracts our fans, and we have fans of all ages and genders,” said Bucher, “The timing of the show in 2010, or G4 as people call it, was perfect for people who remembered it from the 80s and now may or may not have kids that they are introducing to the brand, both girls and boys.”

One of the big developments underway right for MLP is the brand new feature film set to debut next month. “We have a movie coming out in five weeks so everything that we’re doing now is driving towards generating excitement for that which is a huge thing for our brand it’s such an exciting thing,” said Bucher “The Ponies are going on an adventure where they leave the Equestria for the first time which is a huge thing if you’re a fan and if you’re not it doesn’t matter because you still get introduced to these Ponies are having a really, really fun adventure. The new form factors are we have sea Ponies we have hippogriffs, we have a mysterious Pony with a broken horn so we’re taking the characters and the worlds of the brand in all these really different directions.”

On the Transformers side, Hasbro has rolled out a new line called Power of the Primes, which allows fans to combine multiple Transformers into a new, unique figure. “One of the things we thought would be magical would be to pay off the idea that a mortal Transformer, like Hot Rod, changing into a Prime, or the thirteenth Prime specifically once they get the Matrix of Leadership,” said John Warden (Design Manager, Transformers) “It’s a fun and challenging transformation and something we’ve never tried before. And as a result where fans are going to get a cool new version of Optimus Prime. So I think in a lot of ways it’s taking the D.N.A. of the character and then adding something that’s revolutionary and fun that plays homage to something that fans know about but have never experienced before in toy.”

Finally both teams credited the passion and savviness of their fans as motivation to create a better product. “Our fanbase is really smart and really engaged with the brand so if you go off the rails they’ll notice that and they’ll call you on it so we try really hard to make sure that all of our story lines and our characters and our Backstory are tied together in a way that if you’re the consumer it seamless,” said Bucher.” Warden stated, “Lots of new stuff on the horizon and I just wanted to say a big thank you out to the fans in your audience. Thank you for being Transformers fans, you inspire us and we’ll keep trying to bring awesome toys for you.”

HasCon Is More Than Meets the Eye

This year Hasbro debuted the inaugural HasCon, a “FANmily” event in which the popular toy and gaming company invited fans to get an in-depth look at their latest products, purchase exclusive collectibles, rub elbows with celebrities, and indulge in their passion for the many brands represented.

The initial impression that HasCon was very different from most public conventions in that most of the main exhibition hall was not devoted to vendors and retailers, aside from the Hasbro booths selling convention exclusives. Instead, there were large pavilions dedicated to the variety of Hasbro brands such as Transformers, My Little Pony, GI Joe, Nerf, and Magic: The Gathering as well license partners like Star Wars and Marvel. Each area was filled with latest toys and games which staff members encouraged attendees to play with. Additionally, they showcased movie props, original design and packaging artwork, and interactive displays.

Located at the Rhode Island Convention Center, directly across the street from Hasbro’s global headquarters, many (if not all) of the staff on hand were employees of the company who were friendly, engaging, and enthusiastic to talk about their work with attendees and show off their latest projects. “We know that we have such a vested audience and so many brands so why don’t we open up our doors and let in everybody in who would love a peek behind the curtain,” said Tyla Bucher (Vice President of Global Brand Strategy & Marketing, My Little Pony), “It’s not so much driving the brand forward as much as it is about creating another point of connection with consumers and fans.”

John Warden (Design Manager, Transformers) echoed this sentiment, “Any chance to actually meet the not just the designers the marketing team like we normally would get at a San Diego Comic Con but also the engineering team, the packaging team, copywriters… We’re all part of the big Hasbro family and really fans have an opportunity to see everything that makes the brand work.”

Another marked difference is that HasCon was incredibly family-friendly with games and activities geared toward children as well as adult fans. There were stylists on hand to give attendees My Little Pony and Troll-themed makeovers, a Nerf shooting gallery to demo their entire collection, several cosplayers in costume to interact with fans and pose for photos, and, naturally, the latest toys. While it may seem obvious to the layperson, the fact of the matter is that most large conventions are geared toward adult fans with kid-oriented events and exhibits being an afterthought, if they are included at all.

“Obviously the big idea around HasCon,” said Ben Montano (Director of Brand Marketing, Transformers), “is to bring all families together, not just the super fan or a collector but also fans who want to bring their kids into a property or they’re already sharing a love of. For Hasbro to be able to do that, not just for fans of Transformers but My Little Pony, Magic the Gathering, that’s absolutely insane and mind blowing and we’ve seen in the last day and a half now fans and families coming in and their kids split off one way and they go another and everyone has something to appreciate and enjoy.”

Shane Wilhelmsen, a local fan and veteran of many comic conventions across the United States, attended HasCon on Friday accompanied by his two-year old daughter. “Honestly, when I bought our passes a few months ago I didn’t have a very clear idea what to expect or how well she would handle the whole experience,” said Wilhelmsen via email, “I had a general sense of what brands were going to be there based on the information on their website, but wasn’t sure what was going to have its own booth, or what sort of experiences were going to be there beyond panels (which I knew she wasn’t going to want to sit through).” However, his fears were soon alleviated as his daughter enjoyed playing with Mr. Potato Head toys, participating in a singalong with Sesame Street’s Elmo and Abby Cadabby, and meeting the Trolls cosplayers at their booth which Wilhelmsen cited as her favorite part of the convention. “She had an amazing time! She was well-behaved and totally engaged from the time we got there to pick up our badges in the morning until we had to leave at 5:00 PM.”

Overall, the first HasCon was a rousing success. There were certainly some organizational hiccups but those occur at any show, and certainly for an initial launch it’s to be expected. But the level of fan-engagement and excitement was clearly evident from top to bottom and fans are sure to want to come back next year to see what new excitement Hasbro has in store.

IDW Heads To Rhode Island For HasCon 2017

Press Release:

IDW is joining longtime partner HASBRO for their debut convention in Providence, Rhode Island – HASCON! Featuring unique brand-based experiences, celebrity appearances, and premiere paneling, HASCON is set to be a fun-filled convention for the whole family. Taking over both the Rhode Island Convention Center and the Dunkin’ Donuts Center from September 8th – September 10th, fans will be treated to a convention unlike any other!

Find the IDW booth stocked with comics, graphic novels, enamel pins, lithographs, and more, all weekend long at booth L104! Those that weren’t able to secure one of the highly-sought after Tom Whalen prints at SDCC will have another chance at HASCON, as ROMG.I. JoeOptimus Prime, and Megatron will all be available as a gift with purchase at the IDW booth. Be sure to get yours while supplies last.

IDW will also be offering several HASCON exclusives, at $10 each, that can ONLY be found at the IDW booth, including:

  • First Strike #1, A Hasbro Comic Book Event, with a new cover by Sara Pitre-Durocher
  • G.I. Joe: A Real American Hero #1 reprint, with a B&W cover by Neal Adams
  • My Little Pony: The Movie Prequel TP with a special cover by Tony Fleecs

IDW will also be bringing remaining 2017 convention variants for ClueJem and the HologramsMy Little PonyROM, and Transformers vs. G.I. Joe, to HASCON for their original price.

Talent from across the IDW line will be on hand to sign throughout the weekend including Marcelo Matere (Transformers), Brenda Hickey (My Little Pony), Aubrey Sitterson (G.I. Joe), Chris Ryall (ROM), Chris Mowry (Transformers), and more!

IDW Transformers Panel
Friday, September 8th | 12:30p.m. | HASCON Main Stage
Have you ever wanted to know how a comic book comes to life? Hear from the artists and writers that create the Transformers comics. Learn how story ideas are developed and brought to life by the amazing team of writers and artists at IDW.

From Unicron to Megatron – Explore the Villains of Transformers
Friday, September 8th | 2:30p.m. | HASCON Main Stage
It feels good to be bad. Dive into the history of some of the most evil bots in the Transformers universe. Hosted by the Transformers brand team.

G.I. Joe Legends Dinner
Friday, September 8th | 6:30p.m. | Providence Renaissance Hotel
Join co-emcees and G.I. Joe authors Derryl DePriest and Dan Klingensmith for an intimate and entertaining evening event featuring one of the greatest gatherings of G.I. Joe Legends ever assembled! As we celebrate the 35th Anniversary of the launch of the G.I. Joe: A Real American Hero line, enjoy a sit-down dinner, meet and mingle with Legends and listen to them discuss their experiences on G.I. Joe. All attendees will receive an event-exclusive G.I. Joe: A Real American Hero Lithograph Set featuring paintings from the 1980s line.

Tickets available here: www.eiseverywhere.com/ereg/index.php?eventid=236825

My Little Pony Mane Event Dinner
Friday, September 8th | 6:30p.m. | Omni Hotel
Enter the world of Equestria for an unforgettable evening of entertainment! Join us for special guest appearances, a sit-down dinner and a first look at select 2018 My Little Pony toys. Head Storyteller, Meghan McCarthy will introduce a sneak preview of scenes from the upcoming My Little Pony: The Movie! Plus, enter a raffle for a chance to win My Little Pony merchandise. Each VIP attendee will receive a Super Fan My Little Pony gift bag including pre-signed autographs from multiple members of the Mane 6, Special Comic reprints for HASCON, a VIP event exclusive pin set and more.

Tickets available here: www.eiseverywhere.com/ereg/index.php?eventid=236825

IDW Revolution Panel
Saturday, September 9th | 11:00 a.m. | Discovery Family Stage
IDW and Hasbro have been making great comics together for over a decade now! How’d it all get started? Where’s it going next? IDW CCO Chris Ryall and guests to be named will share stories of comics past and Visions of comics future!

IDW Transformers Panel
Saturday, September 9th | 1:00p.m. | HASCON Main Stage
Have you ever wanted to know how a comic book comes to life? Hear from the artists and writers that create the Transformers comics. Learn how story ideas are developed and brought to life by the amazing team of writers and artists at IDW.

IDW MLP Panel: Comics are Magic
Sunday, September 10th | 12:00p.m. | Discovery Family Stage
IDW has been publishing My Little Pony comics since 2012, and recently passed the major milestone of Issue #50. Come meet some of the creative team behind these beloved comics, and learn first-hand what goes into creating original stories about your favorite Pony friends. Bobby CurnowMy Little Pony series editor at IDW, and lead artist Andy Price, have been working on the comics since the very first issue. And Brenda Hickey, who is currently drawing the new My Little Pony: Legends of Magic series, joined the team not long after in 2013. Join us for behind the scenes stories of how My Little Pony comics come to life!

Tickets and information for the convention are available at: hascon.hasbro.com

Hasbro Unveils Full Entertainment Program For First-Ever Hascon

Press Release:

HASCON – the first-ever FANmily™ event from Hasbro, Inc created for fans to enjoy their favorite stories and characters they love in a whole new way – is excited to share with fans the full programming schedule for all of Hasbro’s major brands and talent in attendance.

Attendees will get the chance to celebrate their iconic brands with an abundance of entertainment programming. These include behind-the-scenes panels with their brands, larger-than-life games to play, meet-and-greets with HASCON’s talented guests and unforgettable brand experiences. Fans of Hasbro’s iconic franchises, including TRANSFORMERS, MY LITTLE PONY, G.I. JOE, NERF, MAGIC: THE GATHERING, DUNGEONS & DRAGONS and premier partner brands such as MARVEL, STAR WARS and DISNEY PRINCESS will have many ways to experience the joy and power of play during the three-day event.

Fans will have a chance to meet and snap a pic with Zach King, the online filmmaker whose magical and inventive videos have entertained millions of fans across the globe. Joining Zach on stage will also be Internet Personality Action Movie Kid, Actor/Filmmaker and Impressionist Jamie Costa and Internet Make-Up Sensation Charisma Star.

HASCON activity highlights include:

  • Newly added talent including New England Patriot player Danny Amendola and online filmmaker Zach King
  • Over 45 individual panels that highlight the breadth of Hasbro’s popular brands, from comic books and toys to television, film and games – with select panels featuring notable guests such as Mark Wahlberg, Stan Lee, Isabela Moner, Candace Payne, and James Gunn among others
  • VIP and add-on events for attendees interested in a more intimate and engaging fan experience with TRANSFORMERS, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING, and top talent such as Mark Wahlberg, and Dude Perfect.
  • Musical performances from award-winning musicians, including Flo Rida, Daya, and Hasbro’s own Toys 2 Men
  • Check out the latest VR, game tech and sneak peeks of digital games for some of Hasbro’s biggest brands, including TRANSFORMERS, MONOPOLY and MY LITTLE PONY at the HASCON HASCADE
  • Over 20 individual meet and greet / autograph sessions with HASCON talent, including Daya, Dude Perfect, the voices of My Little Pony: Friendship is Magic, Flo Rida, James Gunn, Peter Cullen, Frank Welker, Maddie Ziegler, David Ortiz, James White and more
  • The IDW Publishing Artist Alley that features appearance from industry-recognized comic illustrators, artists and designers.
  • Opportunities for youth fans (Ages 3-15) to audition for the opportunity to be in a real Hasbro video.
  • Activities for Hasbro’s youngest fans including PLAY-DOH creation stations, photo opps with costume characters and an interactive sing-along with Sesame Street’s beloved Muppets Elmo and Abby Cadabby.
  • Access to merchandise for purchase (including exclusives) at HASCON’s on-site Hasbro FANmily™ Boutique from TRANSFORMERS, MY LITTLE PONY, MAGIC: THE GATHERING, MARVEL, STAR WARS and more.

HASCON will bring Hasbro’s most iconic and imaginative brands to life like never before, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC: THE GATHERING, PLAY-DOH, MONOPOLY and G.I. JOE and exceptional partner brands such as BEYBLADE BURST, DREAMWORKS TROLLS and SESAME STREET. Fans will get a sneak peek behind the Hasbro curtain during the three days filled with exciting first-look previews and panels from Hasbro’s biggest television and movie series, including Hasbro’s TRANSFORMERS: RESCUE BOTS, LITTLEST PET SHOP and MY LITTLE PONY: FRIENDSHIP IS MAGIC as seen on Hasbro’s joint-venture television network Discovery Family.

To view the full list of HASCON panels, guests and an overall schedule, visit hascon.hasbro.com/schedule

HASCON is set in Providence at the Rhode Island Convention Center and Dunkin’ Donuts Center from Sept. 8-10, 2017. To purchase General Admission and VIP tickets, view complete package details and stay up to date on all the latest information on HASCON 2017, please visit hascon.hasbro.com

HasCon Exclusives & Early-Release Merchandise

Hasbro, Inc., a global play and entertainment company, unveiled exclusive collectibles for brands including Transformers, My Little Pony, Marvel, Magic: The Gathering, and Star Wars for the first ever HASCON FANmily event. Happening September 8 – 10, 2017 at the Rhode Island Convention Center and Dunkin’ Donuts Center in Providence, Rhode Island, HASCON will bring Hasbro’s most iconic brands to life.

MY LITTLE PONY BOX

(Ages 3 years & up/Approx. Retail Price $19.99/Available at HASCON)
The My Little Pony Box includes a HASCON exclusive MY LITTLE PONY youth t-shirt (sized small, medium or large) plus a Pony Friends figure, a Mini Plush Seapony, Tech 4 Kids’ MY LITTLE PONY themed Stackems, MY LITTLE PONY: THE MOVIE Pen and Journal from Innovative Designs, a Bendon Grab ‘n’ Go Play Pack, a Tumbler from Zak Designs, and a “My Little Pony: The Movie – Friends and Foes” book from Little Brown.

 

TRANSFORMERS OPTIMUS PRIME CONVERTING POWER BANK

(Ages 14 years & up/Approx. Retail Price: $49.99/Available at HASCON)
Fate rarely calls upon us at the time of our choosing. When it does, the Hasbro TRANSFORMERS OPTIMUS PRIME CONVERTING POWER BANK figure will help you be ready and powered up with the spark of a Prime! This special edition power bank converts between robot and charger modes in 16 steps and comes with a blue-Energon LED Light-up sword accessory, mobile phone stand and a Micro USB/USB charging cable. Compatible with most devices the TRANSFORMERS OPTIMUS PRIME CONVERTING POWER BANK figure supports 6500mAh of battery power so you can roll out without worry.

 

DUNGEONS & DRAGONS MY LITTLE PONY DICE Tin

(Approx. Retail Price: $20.00/Available at HASCON)
Adventuring with your friends can be hard when you don’t have the right set of gear. But don’t worry! We on the D&D team worked with our friends from My Little Pony to make sure you have the most magical dice for your D&D games.

Includes:

  • A full set of ten Pinky Pie-inspired sparkly dice and a beautiful metal container with the My Little Pony crew

 

MARVEL LEGENDS SERIES 6-INCH UNCANNY X-FORCE DEADPOOL Figure

(Ages 4 years & up/Approx. Retail Price: $19.99/Available at HASCon)Join the infamous Merc with a Mouth on his next katana-wielding mission with this comic-inspired DEADPOOL Figure from the MARVEL LEGENDS SERIES! Showcasing his alternate UNCANNY X-FORCE outfit and outfitted with iconic accessories including two katana swords, a rocket launcher, three blasters, taco and alternate head, this collector grade DEADPOOL figure also features premium articulation and deco. MARVEL LEGENDS SERIES 6-INCH UNCANNY X-FORCE DEADPOOL Figure will be for sale during HasCon 2017. Following the convention, a limited number will be available on HasbroToyShop.com.

 

THE 2017 MAGIC: THE GATHERING HASCON COLLECTION

(Ages 13 years & up/Approx. Retail Price: $29.99/Available at HASCON)The 2017 MAGIC: THE GATHERING HASCON Collection brings the power of DUNGEONS & DRAGONS, NERF and TRANSFORMERS into your next game of MAGIC: THE GATHERING. Featuring an exclusive version of the Sword of Dungeons & Dragons card with accompanying Gold Dragon Token from the upcoming release of Magic: The Gathering Unstable. Includes three silver-bordered cards and one token.

 

TRANSFORMERS GENERATIONS TITANS RETURN ARCEE SPECIAL EDITION SET

(Ages 8 years & up/Approx. Retail Price: $24.99/Available at HASCON)
Be among the first to buy this set, which will be an early release at 2017 HASCON featuring a G1-inspired Titans Return Deluxe Class Arcee figure with Titan Master and a special edition Titan Master Ultra Magnus figure with die-cast parts. The set also includes 2 blaster accessories, 2 collector cards and special edition TRANSFORMERS packaging and custom art for the ultimate play-at-home experience.

 

STAR WARS: THE BLACK SERIES 6-INCH CLONE CAPTAIN REX Figure

(Ages 4 years & up/Approx. Retail Price: $24.99/Available at HASCON)Pledge loyalty to the Republic and head into battle with the revered 6-inch CLONE CAPTAIN REX Figure from the STAR WARS: THE BLACK SERIES line! Featuring customized armor decos with distinctive blue markings inspired by the Star Wars: The Clone Wars series, this collector grade figure includes 28 points of articulation, four blasters, premium packaging, and a removable helmet revealing this fan-favorite character’s incredibly sculpted face. Rescues, droid attacks, and the most exciting missions from a galaxy far, far, away are brought to life with this authentic figure. STAR WARS: THE BLACK SERIES 6-INCH CLONE CAPTAIN REX Figure will be for sale during HASCON 2017. Following the convention, a limited number will be available on HasbroToyShop.com.

HASCON tickets are on-sale now. Single day tickets are available for $30 for youth (ages 3-15) and $60 for adults (ages 16+). Three-Day tickets range from $75 for youth (ages 3-15) to $165 for adults (ages 16+). VIP packages are also available for super-fans and the most enthusiastic collectors starting at $200 for youth (ages 3 – 15) and $600 for adults (ages 16+), plus taxes. To purchase tickets and stay up to date on all the latest information on HASCON 2017, please visit hascon.hasbro.com

More Guests & Events Announced for HasCon 2017

Just Announced: Panels, Meet & Greets and Autograph Sessions with Entertainment Icons James Gunn, Stan Bush and Special Performance from Multi-Platinum Singer-Songwriter Daya to join already announced line up of Stan Lee, Dude Perfect, Lorenzo di Bonaventura, Peter Cullen and Frank Welker.

New Ticket VIP Packages available offering exclusive access and opportunities

Press Release:

Hasbro, a global play and entertainment company, has unveiled additional programming details and VIP ticket packages for the first-ever HASCON FANmily event. Happening September 8 – 10, 2017 at the Rhode Island Convention Center and Dunkin’ Donuts Center in Providence, Rhode Island, HASCON will bring Hasbro’s most iconic brands to life.

Joining the previously announced all-star line-up is James Gunn (writer and director, GUARDIANS OF THE GALAXY VOL. 1 and 2) and musician Stan Bush (singer, “The Touch” from TRANSFORMERS: THE MOVIE). HASCON will also feature a headlining performance and meet and greet from Multi-Platinum GRAMMY® Award-Winning singer-songwriter Daya and an interactive sing-along with Sesame Street’s beloved Muppets Elmo and Abby Cadabby.

Previously announced talent includes appearances by Dude Perfect, Stan Lee (Marvel Comics Legend), Lorenzo di Bonaventura (Producer of all the TRANSFORMERS films, as well as G.I. JOE: The Rise of Cobra and G.I. JOE: Retaliation); Peter Cullen and Frank Welker (original TRANSFORMERS voice talent); Andrea Libman and Cathy Weseluck (voice talent of MY LITTLE PONY: FRIENDSHIP IS MAGIC and MY LITTLE PONY: THE MOVIE); and “Chewbacca Mom,” Candace Payne.

This unique event will bring Hasbro’s most iconic brands to life like never before, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC: THE GATHERING, PLAY-DOH, MONOPOLY and G.I. JOE and exceptional partner brands such as BEYBLADE, DREAMWORKS TROLLS and SESAME STREET. Fans will get a peek behind the Hasbro curtain during the three days filled with exciting first-look previews and panels from Hasbro’s biggest television and movie series, including Hasbro’s TRANSFORMERS: RESCUE BOTS, LITTLEST PET SHOP and MY LITTLE PONY: FRIENDSHIP IS MAGIC as seen on Hasbro’s joint-venture television network Discovery Family.

In addition, there will be activities inspired by several iconic Disney properties, including Disney Princess, Frozen, Elena of Avalor, Moana and Descendants 2, as well as Star Wars and Marvel’s Avengers, Spider-Man and Guardians of the Galaxy. From movie props and costumes on display, to hands-on fun through art tutorials and more, these areas will be can’t-miss destinations during the show.

IDW Publishing’s Artist Alley will feature appearances from some of the industry’s most recognized comic illustrators, artists, and designers plus unique HASCON merchandise available for purchase. Ultra PRO, the leading brand of accessories for tabletop gaming, sports memorabilia and pop culture collectibles is the supporting provider of Magic: The Gathering and Dungeons & Dragons activities, providing HASCON guests exclusive access to custom Magic: The Gathering event prizes and HASCON exclusive playmats, plush dice, deck boxes and learn-to-play participation gifts.

General Admission ticket holders will be treated to an exciting array of activities including: interactive brand experiences, panel discussions, meet and greets, musical guest performances, cosplay activities, a Hasbro passport tour and scavenger hunt, larger-than-life Hasbro games, a HASCON commemorative program and an opportunity to audition for Hasbro television commercials.

Just unveiled HASCON VIP packages will offer fans access to all General Admission activities, as well as special VIP 1 hour early access to the show floor to shop for a chance to buy HASCON exclusive product from My Little Pony, Transformers, Dungeons and Dragons as well as multi-convention exclusives from Star Wars, Marvel and Magic The Gathering.* VIP’s will also receive a Hasbro goodie bag, access to the VIP lounge and an exclusive behind the scenes tour of Hasbro headquarters, in addition to one of the following exclusive events:

  • Transformers Hall of Fame Dinner– Friday Sept. 8th 6:30 pm
    • Be part of the first ever HASCON Transformers Hall of Fame dinner and induction ceremony with a surprise guest. Enjoy a sit-down dinner and experience an exclusive live performance from Stan Bush, a welcome with Peter Cullen and Frank Welker, and a sneak preview of select 2018 Transformers toys shared by the Transformers design and brand teams.
  • My Little Pony Mane Event: Hall of Our FANmily Dinner– Friday Sept. 8th 6:30 pm
    • Enter the world of Equestria at the first-ever My Little Pony HOOF (Hall of Our FANmily) Dinner and Induction Ceremony. The HOOF inductees will include special guests and surprise honorees who have left their hoofprint on the brand.
  • G.I. Joe Legends Dinner– Friday Sept. 8th 6:30 pm
    • Join co-emcees and G.I. Joe authors Derryl DePriest and Dan Klingensmith for an intimate and entertaining evening event featuring one of the greatest gatherings of G.I. Joe Legends ever assembled! As we celebrate the 35th Anniversary of the launch of the G.I. Joe: A Real American Hero line, enjoy a sit-down dinner, meet and mingle with Legends and listen to them discuss their experiences on G.I. Joe.
  • Stories with Stan–Saturday Sept. 9th 11:30 am
    • This is your chance to sit down with Stan Lee, a true comic book legend! As one of this generation’s greatest storytellers, Stan will share his tales to astonish about the creation of pop culture icons including Spider-Man, The Incredible Hulk, Iron Man, Thor, the X-Men, Black Panther, and many more – EXCELSIOR! Stories with Stan attendees are guaranteed to receive a pre-signed autograph poster from Stan Lee commemorating his HASCON visit and a surprise gift. Lunch will be served.
  • Transformers: The Last Knight Movie Event
    • Join celebrities and producers, including Lorenzo di Bonaventura and Brian Goldner, from Transformers: The Last Knight to celebrate the home entertainment release and view special Bonus Footage. Enjoy light refreshments and a special video message from a surprise celebrity.
  • My Little Pony: The Movie Sneak Peek– Saturday Sept. 9th 6:15 pm
    • Be one of the first to catch a sneak peek of the upcoming My Little Pony: The Movie. Listen to film discussions with Head Storyteller Megan McCarthy and participate in a Q&A session with surprise celebrity talent, enjoy light refreshments, and enter a raffle for a chance to win My Little Pony merchandise.

General Admission ticketholders can also purchase special access to select HASCON VIP events as “ticket add-ons” through the HASCON website. These “add ons” include the above events as well as a special meet and greet with the Dudes, which includes an exclusive sneak peek of the Dude Perfect signature Bow video before it’s revealed, an autographed NERF Dude Perfect football, selfies and more!

To purchase General Admission and VIP tickets, view complete package details and stay up to date on all the latest information on HASCON 2017, please visit hascon.hasbro.com

The inaugural HASCON FANmily™ event is presented in part by IDW Publishing, Ultra PRO and Discovery Family.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
© Hiro Morita, BBBProject, TV TOKYO. © 2017 Sesame Workshop. All Rights Reserved.

NJ – My Little Pony Signing

Artist Diana Leto appears at East Side Mags on Saturday June 24th from 1:00 till 6:00 PM to sign MY LITTLE PONY comics from IDW Publishing.

RSVP on Facebook!

East Side Mags
7 S Fullerton Ave, Montclair, NJ 07042
(862) 333-4961

Hasbro to host its first convention…HASCON!

First ever Hasbro lead HASCON hits September 8-10, 2017

PAWTUCKET, R.I. — May 22, 2017 – Today Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, officially opened ticket sales for the first-ever HASCON FANmily™ event, which will take place in Providence at the Rhode Island Convention Center and Dunkin’ Donuts Center from September 8-10, 2017. Hasbro fans and families from around the globe can purchase single day tickets or three-day tickets for the convention, with VIP packages available for super-fans and the most enthusiastic collectors.

Today Hasbro also revealed the first round of talent appearances, panels and brand experiences set to take place during HASCON 2017. Appearances and meet & greets will be available with some of the biggest names from Hasbro, including DUDE PERFECT, Lorenzo Di Bonaventura (Producer of all the TRANSFORMERS films, as well as G.I. JOE: The Rise of Cobra and G.I. JOE: Retaliation); Stan Lee (Marvel Comics Legend); Peter Cullen and Frank Welker (original TRANSFORMERS voice talent); Andrea Libman and Cathy Weseluck (voice talent of MY LITTLE PONY: FRIENDSHIP IS MAGIC and MY LITTLE PONY: THE MOVIE), “Chewbacca Mom” Candace Payne and more.

This unique event will bring Hasbro’s most iconic brands to life like never before, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC: THE GATHERING, PLAY-DOH, MONOPOLY and G.I. JOE, and exceptional partner brands such as BEYBLADE, DREAMWORKS TROLLS and SESAME STREET. Fans will get a peek behind the Hasbro curtain during the three days filled with exciting first-look previews and panels from Hasbro’s biggest television and movie series.

Attendees will be immersed in hands-on, interactive experiences with oversized games such as PIE FACE and TOILET TROUBLE from HASBRO GAMING, photo opportunities with SESAME STREET and TROLLS costumed characters, epic BEYBLADE battles, a PLAY-DOH creation zone and the MY LITTLE PONY magical world of Equestria. FANmilies will be able to take photos with props from Hasbro’s movies and step into a custom-built NERF battle arena, maybe even with the guys from DUDE PERFECT. HASCON will also host MAGIC: THE GATHERING gameplay featuring an exclusive preview of the upcoming Iconic Masters card set. Youth fans, ages 3-15, have the opportunity to audition for Hasbro commercials and voice talent on our animated series. Fans also can purchase exclusive* Hasbro toys and merchandise including new TRANSFORMERS products.

In addition, there will be activities inspired by several iconic Disney properties, including Disney Princess, Frozen, Elena of Avalor, Moana and Descendants 2, as well as Star Wars and Marvel’s Avengers, Spider-Man and Guardians of the Galaxy. From movie props and costumes on display, to hands-on fun through art tutorials and more, these areas will be can’t-miss destinations during the show.

“Hasbro constantly strives for new ways to bring our storytelling to life and offer fans greater access to our brands, and HASCON is designed to bring attendees closer to Hasbro’s biggest properties than ever before,” said John Frascotti, President of Hasbro. “We are assembling the ultimate fan celebration, with three days of marquee talent, interactive activities, immersive experiences, game events, panel discussions, VIP events and much more. We’re set to deliver an unforgettable experience for fans and families alike.”

HASCON tickets are on-sale now. Single day tickets are available for $30 for youth (ages 3-15) and $60 for adults (ages 16+). Three-Day tickets range from $75 for youth (ages 3-15) to $165 for adults (ages 16+). VIP packages are also available for super-fans and the most enthusiastic collectors starting at $200 for youth (ages 3 – 15) and $600 for adults (ages 16+), plus taxes. To purchase tickets and stay up to date on all the latest information on HASCON 2017, please visit hascon.hasbro.com

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd. © Hiro Morita, BBBProject, TV TOKYO. © 2017 Sesame Workshop. All Rights Reserved.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
© 2017 Hasbro, Inc. All Rights Reserved.

KS – An Intimate Evening with Kristin Chenoweth

Actress/singer Kristin Chenoweth performs at the Lied Center of Kansas on Monday, May 8th at 7:30 PM.

Press Release:

Emmy and Tony Award winning actress and singer Kristin Chenoweth’s career spans film, television, voiceover and stage. In 2015, Chenoweth received a coveted star on The Hollywood Walk of Fame. In 2009, she received an Emmy Award for Best Supporting Actress in a Comedy Series for her role in “Pushing Daisies.” In 1999, she won a Tony Award for “You’re A Good Man, Charlie Brown” and she was also nominated for her original role of Glinda the Good Witch in “Wicked” in 2004. Chenoweth has been nominated for two Emmy Awards and for a People’s Choice Award for her role on “Glee.” In 2009, she wrote an upliftingly candid, comedic chronicle of her life so far, “A Little Bit Wicked,” which debuted on the New York Times Hardcover Non Fiction Best Seller List.

In 2015, Chenoweth earned a Drama Desk Award, Outer Critics Circle Award and Broadway.com Audience Choice Award for her lead role in the Roundabout Theatre Company’s “On the Twentieth Century.” She also earned nominations for a Tony Award and a Drama League Award. Chenoweth has performed to sold-out audiences across the world, including performances at Carnegie Hall and Royal Albert Hall. In 2014, she released a CD and DVD of her own live concert performance, “Kristin Chenoweth: Coming Home.” Notable television roles include appearances in “The West Wing,” Disney’s “Descendants” and most recently “The Muppets.” In film, Chenoweth voiced the role of Gabi in the hit animated film “Rio 2” and Fifi, Snoopy’s beloved French poodle in “The Peanuts Movie.” She starred in the indie teen drama entitled “Hard Sell” and additional film credits have included “The Boy Next Door,” “Deck the Halls,” “Twelve Men of Christmas,” “Four Christmases,” “RV,” “Bewitched,” “The Pink Panther,” “Hit & Run” and “Family Weekend.” Chenoweth began pre-production on Lionsgate/Hasbro’s “My Little Pony: The Movie,” set for a fall 2017 release and recently starred in NBC’s “Hairspray Live!” as Velma Von Tussle.

Chenoweth released “The Art of Elegance,” her first album of American Songbook classics via Concord Records on September 23, 2016. The album debuted at #1 on Billboard’s Current Jazz and Traditional Jazz charts, and #1 on Amazon’s Vocal Pop chart. Chenoweth also returned to the stage in her limited engagement MY LOVE LETTER TO BROADWAY, at the Lunt-Fontanne Theatre, receiving rave reviews. In 2017, Chenoweth will reunite with executive producer Bryan Fuller in his upcoming Starz series “American Gods,” in the role of Easter.

Chenoweth is a graduate of Oklahoma City University with a Master’s degree in Opera Performance. She formed a charity partnership with the Broken Arrow Performing Arts Center (BAPAC) Foundation in her home state of Oklahoma. Chenoweth’s accomplishments were honored by her hometown with BAPAC naming “The Kristin Chenoweth Theatre” in 2012. Kristin is also a passionate supporter of charities which dedicate their time and efforts to helping those in need. She is an inductee into the Oklahoma Hall of Fame, as well as the Oklahoma Music Hall of Fame.

RSVP on Facebook!

Lied Center of Kansas – Performing Arts Center
1600 Stewart Dr, Lawrence, KS 66045
(785) 864-2787

WA – Free Comic Book Day 2017 Signings

Comics Dungeon celebrates Free Comic Book Day on Saturday, May 6, 2017! FCBD is when participating comic book specialty shops across North America and around the world give away comic books absolutely free to anyone who comes into their shops! Plus, 15% off all trade paperbacks and graphic novels! 25% off kids comics!

Special guests:
Kevin Hanna, artist and creator of The Clockwork Girl
10AM-11:30am!

Dev Madan, artist of Zombie Camp
12PM-1:30am!

Heather Nuhfer, writer of My Little Pony and Monster High
2PM-3:30pm!

RSVP on Facebook!

Comics Dungeon
319 NE 45th St, Seattle, WA 98105
(206) 545-8373

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