Legendary Entertainment Purchases Global Marketing Company FIVE33; Company to Help Prep for SDCC 2013
Legendary Entertainment Acquires Renowned Marketing Company FIVE33, Forms Full Scale Marketing and Branding Department
Burbank, CA – May 16, 2013 – Legendary Entertainment has announced an agreement to purchase FIVE33, a global marketing company that specializes in developing innovative marketing programs to bring immersive awareness of tentpole movies and intellectual properties to audiences around the world. Through this deal, FIVE33 will now work exclusively with Legendary and its high-profile stable of filmmakers and storytellers to drive awareness of the studio’s brand and suite of properties via worldwide campaigns and multi-platform strategies. The announcement was made by Legendary President and Chief Creative Officer, Jon Jashni and FIVE33 CEO and Founder, Emily Castel.
“Legendary now has a world-class strategic marketing team and contributor who will be accretive to our ongoing effort of delivering high-quality content to audiences everywhere. FIVE33’s unique skill set and pedigree will be of enormous benefit to Legendary as we deliver the full potential of our brand experience and IP slate,” said Jashni. “Emily and her team have an innate understanding of Legendary’s brand, and as part of the executive marketing team, they will cultivate what the Legendary entertainment promise means to today’s consumer across multiple platforms and experiences.”
“We’re thrilled to have the opportunity to become part of Legendary’s team, and to extend its product into immersive multi-platform universes,” said Castel. “We look forward to extending the lifespan in the market for Legendary properties, and maintaining the integrity, creative vision and consistency of all satellite products.”
With offices in Los Angeles and London, FIVE33 will offer a turn-key strategic marketing and development department that develops programs and experiences for Legendary’s IP. The company will join forces immediately with Legendary showcasing its work at the upcoming Comic-Con International in San Diego.
FIVE33 was founded in 2007 and has designed highly successful multi-platform campaigns for global entertainment Studios including Disney, Universal and Paramount. Their most recent projects include OBLIVION and STAR TREK INTO DARKNESS. The team is currently at work with Legendary for the studio’s upcoming PACIFIC RIM and GODZILLA properties. Through the deal with Legendary, FIVE33 will become fully integrated into the studio and focus solely on Legendary properties.
DIRECTOR GUILLERMO DEL TORO TO SIGN EXCLUSIVE PIECE OF ART IN THE LEGENDARY ENTERTAINMENT BOOTH AT NEW YORK COMIC-CON 2012
New York, NY – October 11, 2012 – Pacific Rim will be front and center at the Legendary Entertainment booth during New York Comic-Con 2012. Director Guillermo del Toro (Pan’s Labyrinth) will headline the activities when he signs an exclusive piece of art at the Legendary booth on Friday, October 12 at 2 pm. The art will also be unveiled at the Legendary panel on Friday, October 12 at 5:15 pm. The art was created by Spanish artist Raúl Monge (Pan’s Labyrinth, Hellboy 2), who serves as a Concept Artist for the Pacific Rim movie.
“Raúl is one of my top concept designers. The idea with this particular piece was to emulate an old WWII propaganda poster/flyer that went along with the world we were creating,” said del Toro. “It symbolizes rationing – voluntary work force, no guts, no glory kind of heroism.”
In other Pacific Rim activities, del Toro is also announcing a Pacific Rim graphic novel that will serve as a prequel to the upcoming film. A must-read for anyone who wants to see the movie, the graphic novel will serve as a prequel, providing important details on the characters and the lead up to the story arc of the movie. Written by the film’s writer Travis Beacham (Clash of the Titans), the graphic novel is written in three distinct parts – covering the in-world history from the first attack up to just before the movie, Additionally, the Legendary booth will, once again, be home to the pilot costumes worn by Charlie Hunnam and the female Russian pilot in the film.
About Pacific Rim
When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes – a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi) – who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.
Oscar® nominee Guillermo del Toro (“Pan’s Labyrinth”) is directing the epic sci-fi action adventure from a script by Travis Beacham (“Clash of the Titans”). Thomas Tull, Jon Jashni and Mary Parent are producing, with Callum Greene serving as executive producer.
The film stars Hunnam (TV’s “Sons of Anarchy”), Idris Elba (“Thor”), Kikuchi (“The Brothers Bloom”), Charlie Day (“Horrible Bosses”), and Ron Perlman (the “Hellboy” films). The ensemble cast also includes Max Martini, Robert Kazinsky, Clifton Collins, Jr., Burn Gorman, Larry Joe Campbell, Diego Klattenhoff, and Brad William Henke.
Del Toro’s behind-the-scenes team includes Academy Award®-winning director of photography Guillermo Navarro, production designer Andrew Neskoromny, editor Peter Amundson, and costume designer Kate Hawley.
Slated for release in Summer 2013, the film is a presentation of Warner Bros. Pictures and Legendary Pictures and will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company.
ABOUT LEGENDARY ENTERTAINMENT
Legendary Entertainment is a leading media company with film (Legendary Pictures), television (Legendary Television) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Through complete or joint ownership, Legendary is building a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world’s most popular intellectual property. Among the wholly-owned projects that Legendary Pictures is currently developing in-house are the upcomingSeventh Son, directed by Sergei Bodrov; the Jackie Robinson biopic 42; an adaptation of the phenomenally successful interactive game universe Warcraft; Godzilla, based on Toho Company’s famed character; Warren Ellis’ Gravel; and Mass Effect, based on Electronic Arts’ and BioWare’s hit videogame franchise. Upcoming Legendary releases with partner Warner Bros. include the highly anticipated Pacific Rim, as well as Hangover 3, Man of Steel, Jack the Giant Killer, 300: Battle of Artemisium, and this summer’s The Dark Knight Rises. Previous successful Legendary and Warner Bros. releases include the critically acclaimed Inception, which has been a box office smash grossing more than $823 million worldwide, as well as the global blockbusters The Hangover, Parts I and II(over $1 billion worldwide total), Clash of the Titans ($493 million worldwide), The Dark Knight ($1 billion worldwide), and 300 ($456 million worldwide). The Legendary Comics division just released The Tower Chronicles, an all-new original IP created by Thomas Tull and developed by Tull and Matt Wagner (Grendel, Mage). Upcoming projects include Pacific Rim Graphic Novel, Annihilator (Grant Morrison), Shadow Walk (Mark Waid, Max Brooks, Shane Davis), and The Majestic Files (J. Michael Straczynski).
Legendary Entertainment Bringing The Man of Steel, The Dark Knight Rises, Pacific Rim, and Comics to SDCC 2012
LEGENDARY ENTERTAINMENT BRINGS FILM AND COMICS TALENT, PREVIEWS AND FAN ACTION TO COMIC-CON INTERNATIONAL 2012
LG Electronics Bring Fans Exclusive Content And A Once-In-A-Lifetime Opportunity To Watch Never-Before-Seen Footage From Upcoming Film Releases – Hosted By Some of Hollywood’s Top Talent While IMAX Will Showcase One Of The Cameras Used To Film The Dark Knight Rises In The Legendary Booth
Burbank, CA – July 10, 2012 –Legendary Entertainment is prepared to deliver to fans an intimate look at its upcoming movie and comic releases during the upcoming Comic-Con International 2012. With a strong lineup of talent, and an unforgettable viewing experience in 3D and HD, Legendary’s booth is the hub for fans to be part of the action with panel sessions, autograph signings, and giveaways – all surrounding the company’s high-profile film and comic releases.
Additionally, a select group of lucky fans will get taken behind-the-scenes for an opportunity to see exclusive footage from upcoming movies presented by Legendary and LG – hosted by Legendary’s directors and producers. For a complete list of Legendary activities at the convention, please see below:
Comic-Con International will be a true coming out party for Legendary’s Comic division. In addition to providing new details on the label’s fall release – The Tower Chronicles – Legendary will unveil a parade of the top names in the industry who be announcing all new IPs. The talent will be hosting a Legendary Comics panel on Thursday, July 12 at 5 pm in Room 6A. Additionally, each of them will be signing in Legendary’s booth throughout the convention.
The build-up to the release of Legendary’s first original IP, The Tower Chronicles, continues as Comic-Con will be the venue for the reveal of compelling assets and information. Telling the story of supernatural bounty hunter John Tower, the three-part series features a story created by Legendary Entertainment’s Chairman and CEO Thomas Tull. The book is beingwritten by Matt Wagner (Grendel) and drawn by Simon Bisley (2000 AD).
On the film side, Legendary’s booth will feature the Mini Tumbler from The Dark Knight Rises, two costumes from Pacific Rim, both of which have never been seen, and artwork from future films like Man of Steel. Additionally, Pacific Rim director Guillermo del Toro will be signing in the booth on Friday. Legendary will also give attendees a peek inside the company’s upcoming projects with exclusive content on LG 3D and HD TVs and smartphones. For fans who want to find out the most up-to-date details and insider information on Legendary’s film slate, the company will have a presence in Hall H on Saturday.
In addition to the activities at the Legendary booth and Hall H, the company, along with consumer electronics giant LG, will be offering lucky fans an opportunity win The Pass. By following Legendary’s social media platforms or visiting the booth during the show fans will get the chance to come to the Legendary booth at a specified time each day to win a T-shirt. A group of randomly selected fans will have a bonus wrapped in their shirts – a pass to one of two special behind-closed-doors screenings to show exclusive never-been-seen content. Taking place on Saturday night and on Sunday afternoon, these screenings will provide Pass recipients the chance to watch never-before seen footage from a selection of upcoming films (although the actual films are not being announced they will be selected from a group of high-profile releases that could include, but is not limited to, Pacific Rim, Seventh Son, and more). Each screening, which will be shown on top of the line LG CINEMA 3D Smart TVs with 3D and True HD displays, will be hosted by esteemed talent associated with upcoming Legendary features.
Through a partnership with IMAX, the booth will showcase one of the IMAX cameras used on the production of The Dark Knight Rises. An IMAX representative on hand to answer visitors’ questions about the technology and filming process.
ABOUT LEGENDARY ENTERTAINMENT
Legendary Entertainment is a leading media company with film (Legendary Pictures), television (Legendary Television) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Through complete or joint ownership, Legendary is building a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world’s most popular intellectual property. Among the wholly-owned projects that Legendary Pictures is currently developing in-house are the upcoming Seventh Son, directed by Sergei Bodrov; the Jackie Robinson biopic 42; an adaptation of the phenomenally successful interactive game universe Warcraft; Godzilla, based on Toho Company’s famed character; Warren Ellis’Gravel; and Mass Effect, based on Electronic Arts’ and BioWare’s hit videogame franchise. Upcoming Legendary releases with partner Warner Bros. include the highly anticipated Pacific Rim, as well as Hangover 3, Man of Steel, Jack the Giant Killer, 300: Battle of Artemisium, and this summer’s The Dark Knight Rises. Previous successful Legendary and Warner Bros. releases include the critically acclaimed Inception, which has been a box office smash grossing more than $823 million worldwide, as well as the global blockbusters The Hangover, Parts I and II (over $1 billion worldwide total), Clash of the Titans ($493 million worldwide), The Dark Knight ($1 billion worldwide), and 300 ($456 million worldwide).