New My Little Pony & Transformers Unveiled at HasCon 2017

HasCon, Hasbro’s first ever convention included many special events, panels, and autograph sessions with celebrities, artists, and athletes. But at the heart of the show is the toys upon which Hasbro has built its empire. When speaking with staff members, their commitment and passion for the stories and characters built around this merchandise is clearly self-evident. Convention Scene spoke with managers for both My Little Pony (MLP) and Transformers, two of the company’s most stalwart brands.

As both of these properties are entering their fourth decade, the obvious question is how do they stay fresh and remain relevant for generations of fans. Tyla Bucher (Vice President of Global Brand Strategy & Marketing, My Little Pony) explained it thusly, “One of the responsibilities of the brand owner is to make sure that the brand always feels new and different and timely and really all of it starts with our show and the content. We have our main six ponies that are pretty consistent as far as cast go but they’re always having new adventures, meeting new friends, and the way that our writers write them and their personalities is so timely that there’s something about that content that continues enthusiasm and engagement around the brand. We bring that to life on the product side so that whatever you see on the show you experience when you take it home.”

Ben Montano (Director of Brand Marketing, Transformers) said, “Whether it’s Robots in Disguise now or Rescue Bots or the movie universe to G1, Optimus Prime still stands for loyalty and dignity but he’s a little weathered or a different iteration or he may be from a time before the war. That’s where the fun has been, it’s how can we bring those parts of their story to life in a video game or a new animated series.”

As Hasbro continues to expand its brand across multimedia platforms, with animation, feature films, video games, and comic books, the staff emphasized that product is a key component to keeping the story cohesive and continuity intact. “It’s a seamless dialogue,” said Montano, “What’s fun is that I get to work a lot with our partners whether it’s Paramount Studios, Hasbro Studios, or Polygon for Robots in Disguise and those partnerships are great; we all understand that together we make better story.”

Bucher reiterated this sentiment, “Brand integrity and continuity is something that we focus on and I have people on the team. We’re really connected everyone who works on the brand so even though Pony touches on a lot of different businesses all those team are really connected because they want to be linked to the story and the right way.”

MLP in particular has seen a huge resurgence in the past few year with the launch of My Little Pony: Friendship is Magic. “The content is really what attracts our fans, and we have fans of all ages and genders,” said Bucher, “The timing of the show in 2010, or G4 as people call it, was perfect for people who remembered it from the 80s and now may or may not have kids that they are introducing to the brand, both girls and boys.”

One of the big developments underway right for MLP is the brand new feature film set to debut next month. “We have a movie coming out in five weeks so everything that we’re doing now is driving towards generating excitement for that which is a huge thing for our brand it’s such an exciting thing,” said Bucher “The Ponies are going on an adventure where they leave the Equestria for the first time which is a huge thing if you’re a fan and if you’re not it doesn’t matter because you still get introduced to these Ponies are having a really, really fun adventure. The new form factors are we have sea Ponies we have hippogriffs, we have a mysterious Pony with a broken horn so we’re taking the characters and the worlds of the brand in all these really different directions.”

On the Transformers side, Hasbro has rolled out a new line called Power of the Primes, which allows fans to combine multiple Transformers into a new, unique figure. “One of the things we thought would be magical would be to pay off the idea that a mortal Transformer, like Hot Rod, changing into a Prime, or the thirteenth Prime specifically once they get the Matrix of Leadership,” said John Warden (Design Manager, Transformers) “It’s a fun and challenging transformation and something we’ve never tried before. And as a result where fans are going to get a cool new version of Optimus Prime. So I think in a lot of ways it’s taking the D.N.A. of the character and then adding something that’s revolutionary and fun that plays homage to something that fans know about but have never experienced before in toy.”

Finally both teams credited the passion and savviness of their fans as motivation to create a better product. “Our fanbase is really smart and really engaged with the brand so if you go off the rails they’ll notice that and they’ll call you on it so we try really hard to make sure that all of our story lines and our characters and our Backstory are tied together in a way that if you’re the consumer it seamless,” said Bucher.” Warden stated, “Lots of new stuff on the horizon and I just wanted to say a big thank you out to the fans in your audience. Thank you for being Transformers fans, you inspire us and we’ll keep trying to bring awesome toys for you.”

Hasbro Unveils Full Entertainment Program For First-Ever Hascon

Press Release:

HASCON – the first-ever FANmily™ event from Hasbro, Inc created for fans to enjoy their favorite stories and characters they love in a whole new way – is excited to share with fans the full programming schedule for all of Hasbro’s major brands and talent in attendance.

Attendees will get the chance to celebrate their iconic brands with an abundance of entertainment programming. These include behind-the-scenes panels with their brands, larger-than-life games to play, meet-and-greets with HASCON’s talented guests and unforgettable brand experiences. Fans of Hasbro’s iconic franchises, including TRANSFORMERS, MY LITTLE PONY, G.I. JOE, NERF, MAGIC: THE GATHERING, DUNGEONS & DRAGONS and premier partner brands such as MARVEL, STAR WARS and DISNEY PRINCESS will have many ways to experience the joy and power of play during the three-day event.

Fans will have a chance to meet and snap a pic with Zach King, the online filmmaker whose magical and inventive videos have entertained millions of fans across the globe. Joining Zach on stage will also be Internet Personality Action Movie Kid, Actor/Filmmaker and Impressionist Jamie Costa and Internet Make-Up Sensation Charisma Star.

HASCON activity highlights include:

  • Newly added talent including New England Patriot player Danny Amendola and online filmmaker Zach King
  • Over 45 individual panels that highlight the breadth of Hasbro’s popular brands, from comic books and toys to television, film and games – with select panels featuring notable guests such as Mark Wahlberg, Stan Lee, Isabela Moner, Candace Payne, and James Gunn among others
  • VIP and add-on events for attendees interested in a more intimate and engaging fan experience with TRANSFORMERS, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING, and top talent such as Mark Wahlberg, and Dude Perfect.
  • Musical performances from award-winning musicians, including Flo Rida, Daya, and Hasbro’s own Toys 2 Men
  • Check out the latest VR, game tech and sneak peeks of digital games for some of Hasbro’s biggest brands, including TRANSFORMERS, MONOPOLY and MY LITTLE PONY at the HASCON HASCADE
  • Over 20 individual meet and greet / autograph sessions with HASCON talent, including Daya, Dude Perfect, the voices of My Little Pony: Friendship is Magic, Flo Rida, James Gunn, Peter Cullen, Frank Welker, Maddie Ziegler, David Ortiz, James White and more
  • The IDW Publishing Artist Alley that features appearance from industry-recognized comic illustrators, artists and designers.
  • Opportunities for youth fans (Ages 3-15) to audition for the opportunity to be in a real Hasbro video.
  • Activities for Hasbro’s youngest fans including PLAY-DOH creation stations, photo opps with costume characters and an interactive sing-along with Sesame Street’s beloved Muppets Elmo and Abby Cadabby.
  • Access to merchandise for purchase (including exclusives) at HASCON’s on-site Hasbro FANmily™ Boutique from TRANSFORMERS, MY LITTLE PONY, MAGIC: THE GATHERING, MARVEL, STAR WARS and more.

HASCON will bring Hasbro’s most iconic and imaginative brands to life like never before, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC: THE GATHERING, PLAY-DOH, MONOPOLY and G.I. JOE and exceptional partner brands such as BEYBLADE BURST, DREAMWORKS TROLLS and SESAME STREET. Fans will get a sneak peek behind the Hasbro curtain during the three days filled with exciting first-look previews and panels from Hasbro’s biggest television and movie series, including Hasbro’s TRANSFORMERS: RESCUE BOTS, LITTLEST PET SHOP and MY LITTLE PONY: FRIENDSHIP IS MAGIC as seen on Hasbro’s joint-venture television network Discovery Family.

To view the full list of HASCON panels, guests and an overall schedule, visit hascon.hasbro.com/schedule

HASCON is set in Providence at the Rhode Island Convention Center and Dunkin’ Donuts Center from Sept. 8-10, 2017. To purchase General Admission and VIP tickets, view complete package details and stay up to date on all the latest information on HASCON 2017, please visit hascon.hasbro.com

Mark Wahlberg Transforms & Rolls Out to HasCon 2017

Transformers star Mark Wahlberg is coming to HasCon 2017 on Saturday September 9th! Mark will be participating in the Transformers: The Last Knight panel with producer Lorenzo di Bonaventura and co-star Isabela Moner. He will also celebrate the Transformers legacy at the 10 Years of Transformers VIP Dinner on Saturday evening at 6:30 PM (**Please note: VIP or Add-On Ticket Purchase Required for the dinner)

  • Celebrate 10 years of Transformers film magic at this special VIP event! Join celebrities and producers, including Mark Wahlberg, Brian Goldner and Stephen Davis, from Transformers: The Last Knight as we look back at the magic moments from the franchise’s cinematic legacy. Peter Cullen and Frank Welker will give a special introduction to the first ever HASCON Transformers Hall of Fame ceremony, with a special appearance from past inductee Yoke-san, famed toy designer from TakaraTomy, along with a special guest. The Transformers design and brand teams will offer a sneak preview of select 2018 toys and this special evening will be capped off by an exclusive live performance from Stan Bush. Dinner will be served. Plus, participate in a raffle for special prizes including signed posters from Mark Wahlberg, Transformers merchandise, and more. Each VIP attendee will receive a special Transformers Super Fan gift bag including a pre-signed autograph from Peter and Frank, Special Comic reprints for HASCON, and a VIP HASCON-exclusive pin set.

HASCON tickets are on-sale now. Single day tickets are available for $30 for youth (ages 3-15) and $60 for adults (ages 16+). Three-Day tickets range from $75 for youth (ages 3-15) to $165 for adults (ages 16+). VIP packages are also available for super-fans and the most enthusiastic collectors starting at $200 for youth (ages 3 – 15) and $600 for adults (ages 16+), plus taxes. To purchase tickets and stay up to date on all the latest information on HASCON 2017, please visit hascon.hasbro.com

G.I. Joe Legends Reporting For Duty at HasCon 2017

Press Release:

Check out the list of G.I. Joe Legends making their way to HASCON including Bill Culbertson, Dana Chicca, David Kunitz, Frank Coroneos, Greg Berndtson, Jeff Thompson, Mark Pennington, Patty Collopy, Roger Avery, Ron Rudat, Steven Reiss, Vinnie D’Alleva, and more! More Legends will be added as the convention draws near!

HASCON is your behind-the-scenes pass to the world of Hasbro September 8-10, don’t miss it! To purchase General Admission and VIP tickets, view complete package details and stay up to date on all the latest information on HASCON 2017, please visit hascon.hasbro.com

 

More Guests & Events Announced for HasCon 2017

Just Announced: Panels, Meet & Greets and Autograph Sessions with Entertainment Icons James Gunn, Stan Bush and Special Performance from Multi-Platinum Singer-Songwriter Daya to join already announced line up of Stan Lee, Dude Perfect, Lorenzo di Bonaventura, Peter Cullen and Frank Welker.

New Ticket VIP Packages available offering exclusive access and opportunities

Press Release:

Hasbro, a global play and entertainment company, has unveiled additional programming details and VIP ticket packages for the first-ever HASCON FANmily event. Happening September 8 – 10, 2017 at the Rhode Island Convention Center and Dunkin’ Donuts Center in Providence, Rhode Island, HASCON will bring Hasbro’s most iconic brands to life.

Joining the previously announced all-star line-up is James Gunn (writer and director, GUARDIANS OF THE GALAXY VOL. 1 and 2) and musician Stan Bush (singer, “The Touch” from TRANSFORMERS: THE MOVIE). HASCON will also feature a headlining performance and meet and greet from Multi-Platinum GRAMMY® Award-Winning singer-songwriter Daya and an interactive sing-along with Sesame Street’s beloved Muppets Elmo and Abby Cadabby.

Previously announced talent includes appearances by Dude Perfect, Stan Lee (Marvel Comics Legend), Lorenzo di Bonaventura (Producer of all the TRANSFORMERS films, as well as G.I. JOE: The Rise of Cobra and G.I. JOE: Retaliation); Peter Cullen and Frank Welker (original TRANSFORMERS voice talent); Andrea Libman and Cathy Weseluck (voice talent of MY LITTLE PONY: FRIENDSHIP IS MAGIC and MY LITTLE PONY: THE MOVIE); and “Chewbacca Mom,” Candace Payne.

This unique event will bring Hasbro’s most iconic brands to life like never before, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC: THE GATHERING, PLAY-DOH, MONOPOLY and G.I. JOE and exceptional partner brands such as BEYBLADE, DREAMWORKS TROLLS and SESAME STREET. Fans will get a peek behind the Hasbro curtain during the three days filled with exciting first-look previews and panels from Hasbro’s biggest television and movie series, including Hasbro’s TRANSFORMERS: RESCUE BOTS, LITTLEST PET SHOP and MY LITTLE PONY: FRIENDSHIP IS MAGIC as seen on Hasbro’s joint-venture television network Discovery Family.

In addition, there will be activities inspired by several iconic Disney properties, including Disney Princess, Frozen, Elena of Avalor, Moana and Descendants 2, as well as Star Wars and Marvel’s Avengers, Spider-Man and Guardians of the Galaxy. From movie props and costumes on display, to hands-on fun through art tutorials and more, these areas will be can’t-miss destinations during the show.

IDW Publishing’s Artist Alley will feature appearances from some of the industry’s most recognized comic illustrators, artists, and designers plus unique HASCON merchandise available for purchase. Ultra PRO, the leading brand of accessories for tabletop gaming, sports memorabilia and pop culture collectibles is the supporting provider of Magic: The Gathering and Dungeons & Dragons activities, providing HASCON guests exclusive access to custom Magic: The Gathering event prizes and HASCON exclusive playmats, plush dice, deck boxes and learn-to-play participation gifts.

General Admission ticket holders will be treated to an exciting array of activities including: interactive brand experiences, panel discussions, meet and greets, musical guest performances, cosplay activities, a Hasbro passport tour and scavenger hunt, larger-than-life Hasbro games, a HASCON commemorative program and an opportunity to audition for Hasbro television commercials.

Just unveiled HASCON VIP packages will offer fans access to all General Admission activities, as well as special VIP 1 hour early access to the show floor to shop for a chance to buy HASCON exclusive product from My Little Pony, Transformers, Dungeons and Dragons as well as multi-convention exclusives from Star Wars, Marvel and Magic The Gathering.* VIP’s will also receive a Hasbro goodie bag, access to the VIP lounge and an exclusive behind the scenes tour of Hasbro headquarters, in addition to one of the following exclusive events:

  • Transformers Hall of Fame Dinner– Friday Sept. 8th 6:30 pm
    • Be part of the first ever HASCON Transformers Hall of Fame dinner and induction ceremony with a surprise guest. Enjoy a sit-down dinner and experience an exclusive live performance from Stan Bush, a welcome with Peter Cullen and Frank Welker, and a sneak preview of select 2018 Transformers toys shared by the Transformers design and brand teams.
  • My Little Pony Mane Event: Hall of Our FANmily Dinner– Friday Sept. 8th 6:30 pm
    • Enter the world of Equestria at the first-ever My Little Pony HOOF (Hall of Our FANmily) Dinner and Induction Ceremony. The HOOF inductees will include special guests and surprise honorees who have left their hoofprint on the brand.
  • G.I. Joe Legends Dinner– Friday Sept. 8th 6:30 pm
    • Join co-emcees and G.I. Joe authors Derryl DePriest and Dan Klingensmith for an intimate and entertaining evening event featuring one of the greatest gatherings of G.I. Joe Legends ever assembled! As we celebrate the 35th Anniversary of the launch of the G.I. Joe: A Real American Hero line, enjoy a sit-down dinner, meet and mingle with Legends and listen to them discuss their experiences on G.I. Joe.
  • Stories with Stan–Saturday Sept. 9th 11:30 am
    • This is your chance to sit down with Stan Lee, a true comic book legend! As one of this generation’s greatest storytellers, Stan will share his tales to astonish about the creation of pop culture icons including Spider-Man, The Incredible Hulk, Iron Man, Thor, the X-Men, Black Panther, and many more – EXCELSIOR! Stories with Stan attendees are guaranteed to receive a pre-signed autograph poster from Stan Lee commemorating his HASCON visit and a surprise gift. Lunch will be served.
  • Transformers: The Last Knight Movie Event
    • Join celebrities and producers, including Lorenzo di Bonaventura and Brian Goldner, from Transformers: The Last Knight to celebrate the home entertainment release and view special Bonus Footage. Enjoy light refreshments and a special video message from a surprise celebrity.
  • My Little Pony: The Movie Sneak Peek– Saturday Sept. 9th 6:15 pm
    • Be one of the first to catch a sneak peek of the upcoming My Little Pony: The Movie. Listen to film discussions with Head Storyteller Megan McCarthy and participate in a Q&A session with surprise celebrity talent, enjoy light refreshments, and enter a raffle for a chance to win My Little Pony merchandise.

General Admission ticketholders can also purchase special access to select HASCON VIP events as “ticket add-ons” through the HASCON website. These “add ons” include the above events as well as a special meet and greet with the Dudes, which includes an exclusive sneak peek of the Dude Perfect signature Bow video before it’s revealed, an autographed NERF Dude Perfect football, selfies and more!

To purchase General Admission and VIP tickets, view complete package details and stay up to date on all the latest information on HASCON 2017, please visit hascon.hasbro.com

The inaugural HASCON FANmily™ event is presented in part by IDW Publishing, Ultra PRO and Discovery Family.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
© Hiro Morita, BBBProject, TV TOKYO. © 2017 Sesame Workshop. All Rights Reserved.

Hasbro to host its first convention…HASCON!

First ever Hasbro lead HASCON hits September 8-10, 2017

PAWTUCKET, R.I. — May 22, 2017 – Today Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, officially opened ticket sales for the first-ever HASCON FANmily™ event, which will take place in Providence at the Rhode Island Convention Center and Dunkin’ Donuts Center from September 8-10, 2017. Hasbro fans and families from around the globe can purchase single day tickets or three-day tickets for the convention, with VIP packages available for super-fans and the most enthusiastic collectors.

Today Hasbro also revealed the first round of talent appearances, panels and brand experiences set to take place during HASCON 2017. Appearances and meet & greets will be available with some of the biggest names from Hasbro, including DUDE PERFECT, Lorenzo Di Bonaventura (Producer of all the TRANSFORMERS films, as well as G.I. JOE: The Rise of Cobra and G.I. JOE: Retaliation); Stan Lee (Marvel Comics Legend); Peter Cullen and Frank Welker (original TRANSFORMERS voice talent); Andrea Libman and Cathy Weseluck (voice talent of MY LITTLE PONY: FRIENDSHIP IS MAGIC and MY LITTLE PONY: THE MOVIE), “Chewbacca Mom” Candace Payne and more.

This unique event will bring Hasbro’s most iconic brands to life like never before, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC: THE GATHERING, PLAY-DOH, MONOPOLY and G.I. JOE, and exceptional partner brands such as BEYBLADE, DREAMWORKS TROLLS and SESAME STREET. Fans will get a peek behind the Hasbro curtain during the three days filled with exciting first-look previews and panels from Hasbro’s biggest television and movie series.

Attendees will be immersed in hands-on, interactive experiences with oversized games such as PIE FACE and TOILET TROUBLE from HASBRO GAMING, photo opportunities with SESAME STREET and TROLLS costumed characters, epic BEYBLADE battles, a PLAY-DOH creation zone and the MY LITTLE PONY magical world of Equestria. FANmilies will be able to take photos with props from Hasbro’s movies and step into a custom-built NERF battle arena, maybe even with the guys from DUDE PERFECT. HASCON will also host MAGIC: THE GATHERING gameplay featuring an exclusive preview of the upcoming Iconic Masters card set. Youth fans, ages 3-15, have the opportunity to audition for Hasbro commercials and voice talent on our animated series. Fans also can purchase exclusive* Hasbro toys and merchandise including new TRANSFORMERS products.

In addition, there will be activities inspired by several iconic Disney properties, including Disney Princess, Frozen, Elena of Avalor, Moana and Descendants 2, as well as Star Wars and Marvel’s Avengers, Spider-Man and Guardians of the Galaxy. From movie props and costumes on display, to hands-on fun through art tutorials and more, these areas will be can’t-miss destinations during the show.

“Hasbro constantly strives for new ways to bring our storytelling to life and offer fans greater access to our brands, and HASCON is designed to bring attendees closer to Hasbro’s biggest properties than ever before,” said John Frascotti, President of Hasbro. “We are assembling the ultimate fan celebration, with three days of marquee talent, interactive activities, immersive experiences, game events, panel discussions, VIP events and much more. We’re set to deliver an unforgettable experience for fans and families alike.”

HASCON tickets are on-sale now. Single day tickets are available for $30 for youth (ages 3-15) and $60 for adults (ages 16+). Three-Day tickets range from $75 for youth (ages 3-15) to $165 for adults (ages 16+). VIP packages are also available for super-fans and the most enthusiastic collectors starting at $200 for youth (ages 3 – 15) and $600 for adults (ages 16+), plus taxes. To purchase tickets and stay up to date on all the latest information on HASCON 2017, please visit hascon.hasbro.com

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd. © Hiro Morita, BBBProject, TV TOKYO. © 2017 Sesame Workshop. All Rights Reserved.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
© 2017 Hasbro, Inc. All Rights Reserved.

Hasbro Announces HasCon 2017

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Press Release:

HASBRO announced it is creating the first-ever HASCON fan and family convention in September 2017. The massive event, which will be held in Providence at the Rhode Island Convention Center and Dunkin Donuts Center from September 8-10, 2017, will treat attendees to three unforgettable days featuring a celebration of Hasbro’s powerful characters and stories, including live interactive experiences, exclusive products, talent appearances, panels and much more.

From bringing the first action figure to life with G.I. JOE, to creating a world where robots are truly ‘more than meets the eye’ with TRANSFORMERS, Hasbro’s brands have always overflowed with rich stories and dynamic, multi-faceted characters, providing an incredible platform to capture the imaginations of fans of all ages. The premiere HASCON event will bring the magic of decades of storytelling under one roof for the ultimate, immersive Hasbro fan and family experience. Hasbro’s top properties, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC THE GATHERING, PLAY-DOH, MONOPOLY, G.I. JOE and many others will be reimagined through dynamic stage performances and unique opportunities for fans to engage with their favorite characters. In addition to interactive experiences designed to offer attendees a glimpse into Hasbro’s imaginative storytelling in action, visitors will have the chance to see first-look previews of Hasbro’s biggest television and movie series, attend panels and meet-and-greets with celebrities and creative talent associated with Hasbro brands, take part in Hasbro Gaming competitions and purchase special limited-edition Hasbro products.

“Hasbro is home to many of the world’s most recognizable brands, each of them with their own group of passionate and engaged fans,” said John Frascotti, President of Hasbro Brands. “HASCON will deliver an extraordinary peek behind the curtain of our brands, storytelling, and iconic characters while giving us the opportunity to invite fans and families to our hometown for the most memorable, unified Hasbro experience ever.”

For all of the latest information on HASCON 2017, please visit hascon.hasbro.com

Scene and Reviewed: Transformers Prime: Ultimate Bumblebee

January 23, 2014 by  
Filed under Animation, Everything Else, Movies, Television, Top Stories

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Transformers Prime

Transformers Prime: Ultimate Bumblebee DVD featuring action-packed Bumblebee animated adventures!

Coming to DVD February 25, 2014

I was 10 years old when Hasbro brought the Transformers to life. A true ‘Generation One’ kid, I still know every word to the original cartoon theme song. I remember the excitement I felt when assembling a new action figure, and the devastation of being handed a Gobot. Oh, the horror! Having mixed feelings about the recent big screen film franchise, and hoping to revisit a bit of my youth, I jumped at the opportunity to review Transformers Prime: Ultimate Bumblebee.

Here is the official lowdown on this new DVD:

“Spring into action with BUMBLEBEE from Hasbro Studio’s Emmy Award-winning series TRANSFORMERS PRIME! Beloved by kids and legions of fans worldwide, BUMBLEBEE is a dedicated warrior and a scout who serves as part of the elite squad lead by OPTIMUS PRIME. Though he may be one of the smallest and youngest of the TRANSFORMERS, don’t let that fool you. Time and time again, this AUTOBOT proves that he has the bravery to fight for what is right and the tenacity to throw himself into action to battle against his opponents no matter where they appear.”

The DVD is a collection of what they have deemed the “four best Bumblebee adventures from the Transformers Prime lore.” Clearly, I had been out of the loop for quite some time. Lore? Canon? I’ve missed so much! I decided to watch all four episodes first, and then I did some research in order to catch up on the many incarnations the Transformers have had since last I watched. I have to say, I enjoyed it more than I expected to. For an animated series seemingly targeted at kids, the action sequences were fairly on target for an adult audience. With so many SAT words and tech terms being tossed about, even the show’s dialogue seems to favor a more mature audience. I am absolutely okay with that. Kids can still follow along, maybe not understanding every joke, but worst case scenario they stand to expand their vocabularies.

Visually, for its time (the series began its run in 2010) Transformers Prime is remarkable. The CGI allowed for seamless transformations of the Autobots and Decepticons, morphing them instantly into their alter-ego vehicles and planes. Light and shadow reflected off of their metal exteriors just as you imagine it should. The CGI truly brings the cartoon to life, giving them “eyebrows”, so to speak, in order to show more emotion in their facial expressions. At times, it felt more like watching an actual movie than a weekly animated series. This is certainly not the Transformers of my youth!

One complaint? Well, it’s not so much a complaint as it is a personal opinion: What is up with Arcee? I don’t want to come off sounding like some sort of crazed feminist, but I had hoped enough years had passed to where we could stop sexually objectifying a machine. I’m glad they ditched her original pink and white color scheme, going instead with a sleek blue and black over chrome look. Facially, she resembles the rest of the Transformers a bit more now. She’s pretty hard core. That is, until you realize that, once again, she has been given a teeny tiny waist line, conveniently colored breast plates, and so forth. Yes, they decided to make a female Transformer, but does she have to move so dainty and fluid. Her front cycle wheel always leaves her standing off-center towards one hip; a convenient way to accentuate her curves. Even Marilyn Monroe had one heel filed down to make her shoes uneven, resulting in her signature tail-wag as she walked. But, Arcee is a machine. I don’t want her to be the Marilyn Monroe of motorcycles. I want her to be the Michelle Rodriguez of motorcycles! But, I digress.

The episodes in question all highlight the sympathetic and loveable, Bumblebee. Like many great fictional characters before him, Bumblebee represents what is good in all of us. You don’t have to be the biggest or the strongest in order to be the bravest. In fact, you may not be perfect at all; Bumblebee has no voice, remember? But he serves as a reminder that strength overcomes all challenges. I can’t believe I’m waxing philosophical about a Transformer. But, yes, after watching Transformers Prime: Ultimate Bumblebee, I can honestly say that I would rank him right up there with my other favorite underdogs: the Hobbits. All in all, I enjoyed viewing this collection. (Side note: As much as I get a kick out of the Transformers, I can’t help but yell at the TV in frustration over how much was ‘borrowed’ from the Avengers. This goes back to the very inception of our Autobot friends. I understand that over time, all of Marvel has repeated itself, just as D.C. has done within their plane of existence. There has even been an Avengers/Transformers cross-over comic series. Tesseract vs. AllSpark. It’s impossible for me to ignore the similarities between the Avengers movie and the, in my opinion much inferior, Transformers: Dark of the Moon. However, watching Ultimate Bumblebee has peaked my interest, and I am willing to give the weekly series the benefit of the doubt.)

As I mentioned, the story lines were more mature than I had anticipated, and they were delivered by a talented cast including Peter Cullen, Frank Welker, Josh Keaton, Jeffrey Combs (I could listen to him talk all day), Kevin Michael Richardson, Will Friedle, Sumalee Montano, Ernie Hudson (heck yeah!), Markie Post, and Steve Blum. Interestingly enough, on the series Transformers Prime, Cullen and Welker reprise the roles of Optimus Prime and Megatron, after having voiced the characters, respectively, in the series I grew up with from the 1980s.

On February 25, 2014, Shout! Factory Kids, in collaboration with Hasbro Studios, will release Transformers Prime: Ultimate Bumblebee Special DVD to Walmart stores everywhere. It will be available to own for an affordable price (MSRP $9.99) and if your kids like action–especially if they’re Bumblebee fans, you may want to check it out. Transformers Prime, the animated series, airs on the HUB TV network; check your local listings if you are interested in keeping up with the show.

TRANSFORMERS PRIME: ULTIMATE BUMBLEBEE DVD features four action-packed Bumblebee adventures, including:

  • Masters and Students
  • Operation Bumblebee, Part 1
  • Operation Bumblebee, Part 2
  • Deadlock

About Hasbro Studios:

Hasbro Studios is the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ:HAS). The studio is responsible for entertainment brand-driven storytelling for the company across television, film, commercial productions and short-form. It develops, produces and distributes TV shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP, and FAMILY GAME NIGHT. Many of these shows air on the Hub Network, a U.S. television network for kids and their families, that is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Hasbro Studios shows can also be seen on networks in more than 180 territories globally. Since its formation in 2009, the studio has received seven Daytime Emmy wins and 16 nominations. On the film side, the studio is developing and producing a number of features based on Hasbro’s brands, including TRANSFORMERS: AGE OF EXTINCTION (Paramount), G.I. Joe 3 (Paramount) and CANDY LAND (Sony). The studio team also oversees the production of commercials that feature Hasbro’s brands as well as production of short-form content that can be seen on all of the major digital and social media platforms globally.

About Shout! Factory:

Shout! Factory, LLC is a diversified multi-platform entertainment company devoted to producing, uncovering, preserving and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their entire careers sharing their music, television and film favorites with discerning consumers the world over. Shout! Factory’s DVD and Blue-Ray offerings serve up feature films, classic and contemporary TV series, animation, live music, and comedy specials in lavish packages crammed with extras. Shout’s audio division boasts GRAMMY nominated “best of” compilations. In addition, Shout! Factory maintains a vast digital distribution network which delivers video and audio content to all the leading digital service providers in North America. Shout! Factory also owns and operates Timeless Media Group, Biograph Records, Majordomo Records, HighTone Records and Video Time Machine. These riches are the result of a creative acquisition mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California.

Hasbro and Wizards of the Coast Unleash Kaijudo: Rise of the Duel Masters on DVD on December 4, 2012

November 21, 2012 by  
Filed under Anime, Everything Else

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Young aspiring Duel Masters, grab your gauntlet, choose your mighty creatures!

Prepare to experience the world of KAIJUDO!

KAIJUDO: RISE OF THE DUEL MASTERS  – CREATURES UNLEASHED DVD

LEAPS ONTO HOME ENTERTAINMENT SHELVES EVERYWHERE

Produced by Hasbro Studios and Wizards of the Coast

Featuring an All-Star Voice Cast of Scott Wolf, Freddy Rodriguez, John DiMaggio, Oded Fehr, Phil LaMarr, David Sobolov, Kari Wahlgren and Jason Marsden

 DVD Set Includes an Exclusive Alternative Art “Kenina” Trading Card Inside!

 OWN THIS COLLECTIBLE DVD DECEMBER 4, 2012 FROM SHOUT! FACTORY

 KaijudoThis holiday season, kids and families are invited on a wondrous journey into the imaginative world of KAIJUDO: RISE OF THE DUEL MASTERS, a current animated hit series produced by Hasbro Studios and Wizards of the Coast. Featuring the voice talent of popular actors Scott Wolf, Freddy Rodriguez, John DiMaggio,Oded Fehr, Phil LaMarr, David Sobolov, Kari Wahlgren and Jason Marsden, this popular action-fantasy series offers an inspiring story about a young hero, Ray, who possesses the rare ability to befriend and duel alongside fantastical creatures from a parallel dimension. It’s up to Ray to master the ancient art of KAIJUDO in order to protect both worlds. Moreover, this adventure-filledseries highlights the tales of friendship, loyalty and determination, and further addresses the show’s central theme of anti-bullying.

On December 4, 2012, the whole family will be highly entertained by the exciting storytelling, incredible action and awesome creature combats when KAIJUDO: RISE OF THE DUEL MASTERS – CREATURES UNLEASHED DVD hits store shelves in the U.S and Canada from Shout! Factory, in collaboration with Hasbro Studios and Wizards of the Coast. Featuring five adventurous episodes, an exclusive alternative art “Kenina” playable trading card, and special bonus feature A Look at KAIJUDO: Rise of the Duel Masters, this DVD is priced to own with a suggested retail price of $14.97.

 

KAIJUDO: RISE OF THE DUEL MASTERS™ – CREATURES UNLEASHED DVD

Synopsis

Ray, a 14-year-old who lives with his mom and grandfather, has been recruited by the Duel Masters to study KAIJUDO – “The Way of the Creature.” They chose Ray for his natural talent as a creature tamer and duelist. Along with pals Allie and Gabe, Ray learns to work with the magical creatures… in their world.  Each duel he fights yields new experience and allies in both worlds.  The Veil, which has divided the two worlds for a thousand years, is crumbling. Hope lies with those who can masters the art of KAIJUDO.

EPISODES:

The Natural, Part 1

The Natural, Part 2

The Natural, Part 3

Om Nom Nom

The Hunted

 

Total Program Running Time: +/- 110 minutes

KAIJUDO: RISE OF THE DUEL MASTERS is the newest franchise from Wizards of the Coast and Hasbro. Featuring  two online games – Battle Game and Kaijudo Online™ – hosted on Kaijudo.com, a trading card game (TCG), the television series KAIJUDO: RISE OF THE DUEL MASTERS airing on The Hub TV Network in the U.S and on Teletoon in Canada, and a new home entertainment DVD product line distributed by Shout! Factory. KAIJUDO:RISE OF THE DUEL MASTERS provides multi-platform entertainment that the whole family will enjoy.

 

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. TheCompany’s Hasbro Studios develops and produces television programming for markets around the world. Programming in the U.S. is distributed on The Hub TV Network, a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the Company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.”  Learn more at www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

 

About Shout! Factory

Shout! Factory, LLC is a diversified multi-platform entertainment company devoted to producing, uncovering, preserving and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their entire careers sharing their music, television and film favorites with discerning consumers the world over. Shout! Factory’s DVD and Blu-Ray™ offerings serve up feature films, classic and contemporary TV series, animation, live music and comedy specials in lavish packages crammed with extras.  Shout’s audio division boasts GRAMMY®-nominated box sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations.  In addition, Shout! Factory maintains a vast digital distribution network which delivers video and audio content to all the leading digital service providers in North America.  Shout! Factory also owns and operates Timeless Media Group, Biograph Records, Majordomo Records, HighTone Records and Video Time Machine. These riches are the result of a creativeacquisition mandate that has established the company as a hotbed of cultural preservation and commercial reinvention.  Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit shoutfactory.com

About Wizards of the Coast

Wizards of the Coast LLC, a subsidiary of Hasbro, Inc. (NASDAQ:HAS), is the leader in entertaining the lifestyle gamer. The company holds an exclusive patent on trading card games (TCGs) and their method of play and produces the premier trading card game, Magic: The Gathering. Wizards is also a leading publisher of roleplaying games, such as Dungeons & Dragons, and publisher of fantasy series fiction with numerous New York Times best-sellers. For more information, visit the Wizards of the Coast Web site at www.wizards.com.

Kaijudo, Duel Masters, and all related logos and character names and their distinctive likenesses TM 2012 Wizards of the Coast/Shogakukan/Mitsui-Kids.

Transformers: The Ride – 3D Coming to Universal Orlando Resort in Summer 2013

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Transformers Universal

THE BATTLE CONTINUES…IN ORLANDO

JUST ANNOUNCED: BLOCKBUSTER MEGA-ATTRACTION “TRANSFORMERS: THE RIDE – 3D” COMING TO UNIVERSAL ORLANDO RESORT IN SUMMER 2013

 Hugely-Successful Attraction Will Now Be Featured at Three Universal Parks Worldwide

 Guests Will Be Fully-Immersed in a TRANSFORMERS Adventure with Their Favorite Characters and Nemeses from the Popular Film Series

ORLANDO, Fla. (November 1, 2012) – Get ready – it’s time to prepare for battle…

Universal Orlando Resort announced that its next blockbuster attraction will be the widely-popular TRANSFORMERS: The Ride – 3D. The groundbreaking ride – created under license from Hasbro, Inc. and based on its iconic TRANSFORMERS brand – will bring the intergalactic battle between the Autobots and the Decepticons to Universal Studios Florida in summer 2013.

Already a “must-see” at Universal Studios Singapore and Universal Studios Hollywood, TRANSFORMERS: The Ride – 3D is a mind-blowing, action-packed ride experience that you have to see to believe. You will come face to face with Megatron. You will dodge explosions and attacks by the Decepticons. You will fight to save mankind alongside Optimus Prime and the Autobots. It will be the greatest battle you’ll ever ride.

Universal worked closely with Michael Bay, the award-wining director of the “TRANSFORMERS” film series and the ride’s creative consultant, to create an authentic experience that brings the non-stop action of the films to life. The attraction combines the larger-than-life TRANSFORMERS characters and an exciting storyline with life-like HD CGI media, state-of-the-art 3-D technology and amazing special effects to place riders right in the middle of an epic battle between good and evil.

“We broke the mold and have taken this ride to a new technological level in terms of blending seamless 3-D,” said Michael Bay, director of the “TRANSFORMERS” films.

“TRANSFORMERS: The Ride – 3D is the perfect addition to Universal Orlando’s thrilling theme park experiences,” said Mark Woodbury, president of Universal Creative. “The ride has already proven to be a hit at our Hollywood and Singapore parks, and we’re excited that Universal Orlando guests will soon be able to join the Autobots in the fight to save the world.”

TRANSFORMERS films, television shows and merchandise have captivated millions of people all over the world. To date, three blockbuster films have been released – “TRANSFORMERS” (2007), “TRANSFORMERS: REVENGE OF THE FALLEN” (2009) and “TRANSFORMERS: DARK OF THE MOON” (2011) – grossing more than $2 billion combined worldwide at the box office. The three films were directed by Michael Bay, executive produced by Steven Spielberg and released by Paramount Pictures.

TRANSFORMERS: The Ride – 3D is slated to open in summer 2013 at Universal Orlando. The attraction will have one of the shortest build times in Universal history – making it one of Universal’s most ambitious projects ever. For more information about TRANSFORMERS: The Ride – 3D, visit www.prepareforbattle.com.

http://youtu.be/_tsKSKsxq6E
About Universal Orlando Resort
There are many ways to enjoy your Orlando vacation, but there is only one place where vacation becomes adventure:  Universal Orlando Resort. It is a unique destination featuring two theme parks, three magnificently themed on-site hotels and a nighttime entertainment complex. It’s the only Orlando destination where you are not just entertained – you become part of the most exhilarating entertainment ever created. You can soar above Hogwarts with Harry Potter, swing above the streets with Spider-Man, be transformed into a banana-loving minion in the hilarious and heartwarming Despicable Me Minion Mayhem ride and help Shrek save Princess Fiona in Shrek 4-D. Universal Orlando Resort is an NBCUniversal company.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORM’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint ventureERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.

© 2012 Hasbro, Inc. All Rights Reserved.

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