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Harley-Davidson and Marvel join forces for Marvel’s Iron Man 3
MILWAUKEE (April 3, 2013) – Harley-Davidson and Marvel Entertainment, LLC are teaming up for Marvel’s Iron Man 3 “Man & Machine” contest where fans can win a chance to be a part of a comic book created by Marvel. Fans can go online and select a custom Harley-Davidson motorcycle to design. The winners will be drawn into the comic book as a member of the “Road Force” team.
Five winners will be selected to become a part of a Marvel Avengers comic book where their likenesses will be drawn into the series with the motorcycles they selected and the characters they create. All winners will receive a VIP trip to Comic-Con International, where they’ll participate in an event where their Road Force characters will be unveiled and immortalized. One grand prize winner will also win the custom Harley-Davidson motorcycle they created (minus the armament, of course.)
Now through May 31, consumers can enter the Marvel’s Iron Man 3 Man & Machine contest online at www.harley-davidson.com/ironman. Entry is as easy as creating a profile, writing a character’s backstory and selecting a favorite Harley motorcycle from a gallery of bikes.
“Iron Man, one of Marvel’s most iconic creations, truly embodies the rebellious attitude and power of Harley-Davidson,” said Dino Bernacchi, Harley-Davidson Marketing Communication Director. “Collaborating with Marvel for Marvel’s Iron Man 3 continues our tradition of crowd-sourcing, fan-driven content. In 2012, Marvel fans proved their creativity with our first co-created Avengers comic book. Now, we’re raising the stakes by unveiling the winners on one of the world’s largest stages – San Diego Comic Con.”
Since starting in 2011 with Captain America: The First Avenger, and continuing with The Avengers Assemble Your Freedom contest in 2012, the collaboration between Harley-Davidson and Marvel has successfully connected these two powerful and inspirational brands.
Based on the ever-popular Marvel comic book series, Marvel’s Iron Man 3 will be in theaters May 3, 2013 and pits industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds.
About Marvel’s Iron Man 3
Marvel’s “Iron Man 3” pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?
Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, Marvel’s “Iron Man 3” is directed by Shane Black from a screenplay by Drew Pearce & Shane Black and is based on Marvel’s iconic Super Hero Iron Man, who first appeared on the pages of “Tales of Suspense” (#39) in 1963 and had his solo comic book debut with “The Invincible Iron Man” (#1) in May of 1968.
Marvel’s “Iron Man 3” is presented by Marvel Studios in association with Paramount Pictures and DMG Entertainment. Marvel Studios’ President Kevin Feige is producing and Jon Favreau, Louis D’Esposito, Charles Newirth, Victoria Alonso, Stephen Broussard, Alan Fine, Stan Lee and Dan Mintz are executive producers. The film releases May 3, 2013, and is distributed by Walt Disney Studios Motion Pictures.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit marvel.com.
Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at www.harley-davidson.com.