Her Universe Teams with Course of the Force as Official Apparel Merchandise Partner

her_u_cotf

Press Release:

Star Wars™ fans are preparing for yet another epic journey this year as the 2nd annual Course of the Force lightsaber relay prepares for its launch July 9th through the 16th. This time, Her Universe™, a leader in female genre merchandise, and founded by actress and voice of Ahsoka Tano on Star Wars: The Clone Wars, Ashley Eckstein, will be the apparel merchandise partner for the event. Her Universe will be selling this brand new merchandise for both men and women at the COTF “conival” events in San Francisco, Santa Monica, Huntington Beach and Oceanside Pier as well as at the Her Universe booth at San Diego Comic-Con International where the relay concludes. $5.00 from the sale of each shirt and $10.00 from the sale of each hoodie will go to the Make-A-Wish Foundation.

The Course of the Force is an Olympic torch-style relay that all aspiring Jedi Knights can take part in. The week long journey, which begins in San Francisco and ends in San Diego, benefits the Make-A-Wish Foundations of California. Renowned artist Russell Walks designed the 2013 look for Course of the Force that is featured on the merchandise.

“Since I began working as an artist with Lucasfilm, a lot of my childhood wishes have come true,” said Walks. “Designing the key art for the Course of the Force relay allowed me, in a very small way, to help some kids realize THEIR dreams, through the Make-A-Wish Foundation, and I consider myself very lucky to have been asked to help.”

In addition to providing the apparel for this year’s Course of the Force, Eckstein is also returning, for the 2nd year in a row, as co-host with The Nerdist’s Chris Hardwick and other talent for the exclusive coverage of the relay.

“It’s an honor to return as a co-host and merchandise partner for Course of the Force,” said Eckstein. “This is truly a magical and Force-filled event. It was also a pleasure to work with Russell Walks. We are so lucky that he donated his time and talent to create this amazing design!”

You can still sign up for Course of the Force, the lightsaber relay from Skywalker Ranch to Comic-Con International in San Diego July 9-16, 2013 benefiting the Make-a-Wish Foundation, by clicking here:

About Her Universe
Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including such shows as Battlestar Galactica and with BBC America for Doctor Who and with CBS Consumer Products for Star Trek. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).


About Russell Walks
Illustrator Russell Walks began drawing before he could speak. He lives in Montana, where he spends his days drawing, painting and counting himself lucky that he actually gets paid for doing what he loves. twitter.com/russellwalks russellwalks.tumblr.com

Course of the Force Announces Partners for 2013

Course of the Force

Nerdist And Lucasfilm's Course of the Force Charity Run Attracts Exciting Array Of Partnerships (via PR Newswire)

Qualcomm, Ford, Cinemark, Real D, State Farm, Otter Pops, Virgin America, Rubie’s Costumes and Hasbro Among Brands Sponsoring Lightsaber Relay Run SAN FRANCISCO, June 3, 2013 /PRNewswire/ — Course of the Force (COTF) – the Olympic-style lightsaber relay run is returning for a 2nd epic journey, …

Course of the Force Strikes Back

Press Release:COTF-13-Caravan

On the heels of last year’s monumental, first-of-its-kind event, Course of the Force, the lightsaber run that captivated the attention of Star Wars fans around the world, is returning July 9th – 16th, 2013.  Kicking off at the famed Skywalker Ranch, participants will continue the relay run down through San Francisco with several stops along the California coastline before reaching the finish line— arriving just in time for the start of the 2013 San Diego Comic-Con International convention. Nerdist Industries’ founder Chris Hardwick will be back to host the event, with city-stops along the way featuring “Conivals” where fans can celebrate their love of the Saga with live entertainment, expo booths, giveaways and much more.

“Our plan to run at Comic-con screaming with a lightsaber worked beyond our wildest dreams. People showed up! Lots of them! In cosplay! And we were able to grant more than 1000 wishes for Make-A-Wish!” said Chris Hardwick. “Last year we started in Santa Monica, this year, Marin, and hopefully next year Tatooine.”

Course of the Force has reteamed with the Make-A-Wish Foundation chapters of Greater Bay, Los Angeles, Orange County, and San Diego with 100 percent of all runner registration proceeds benefiting the charity.  In 2012, the Make-A-Wish Foundation had a strong presence during the inaugural event, with Make-A-Wish kids participating in the opening and closing ceremonies of Course of the Force and running in the event.

Given the overwhelming response to the 2012 relay, this year’s event is expanding and will cover nearly 500 miles; at the end of the route, Course of the Force will be hosting activities at the Chuck Jones Gallery in San Diego during San Diego Comic-Con International from July 18th - 20th.

Highlights from last year’s 136-mile Course of the Force lightsaber run featured a caravan of costumed runners, Jabba the Hutt’s Sail Barge and two Yoda-fied RVs traveling down the Pacific Coast Highway.

In addition to helping grant wishes, participants of Course of the Force will run quarter-mile segments down the California coast, passing off the official Course of the Force lightsaber. Registration is now open at http://courseoftheforce.starwars.com/register. Each relay spot is $150, which includes a customized Hasbro lightsaber, exclusive Course of the Force swag bag and the experience of a lifetime.  Runners are encouraged to be creative and wear their best Star Wars gear.

All Course of the Force video content will be distributed via Starwars.com  at http://courseoftheforce.starwars.com and hosted on the Nerdist YouTube channel at http://www.youtube.com/Nerdist.