Hero Initiative’s Dragon*Con Schedule

Press Release:

Hero Initiative is spending the long Labor Day weekend at Dragon*Con, the multi-media and pop culture convention at the Atlanta Convention Center in Atlanta, Georgia September 3rd -6th.

Joining Hero is special guest George Pérez, known for his work on The Avengers, Justice League America and New Teen Titans. Pérez will be doing quick head sketches for $20 each to raise money for Hero Initiative, the first federally recognized not-for-profit organization dedicated to helping comic book writers and artists in need, at booth #BT-20 all weekend. Don’t miss out! 

Black Phoenix Alchemy Lab will debut limited edition scents based on the groundbreaking comic book series Dawn by Joseph Michael Linsner. These four scents, Dawn: Maiden, Dawn: Mother, Dawn: Crone and Dawn: Cernunnos, will debut at Dragon*Con’s Pop Art Reception Exclusives Release Party on Friday September 3 at 8:30 p.m. at Regency V in the Atlanta Hyatt Regency. Following the reception, the fragrances will be available at Hero Initiative booth and the Linsner booth, BT-18 and 19, in the Grand Hall East of the Hyatt Regency. They will also be available starting Tuesday, Sept. 7th at the website.

Proceeds from every $25 bottle sold go to the Hero Initiative. Joseph Michael Linsner will be on hand at Dragon*Con, which also hosts The Dawn Look-a-Like contest, which will be held this year on Saturday, September 4 at 8 p.m.

And as George Pérez is at Dragon*Con, we’ll ALSO have a limited supply Black Phoenix’ Sachs and Violens perfume based on the Peter David/George Pérez comic. For more information, check out the website

Hero Initiative’s booth schedule for booth #BT-20 is as follows: 

FRI, September 3 (event hours 1-6 p.m.)
2:30-3:30: Mike McKone

4:00-6:00: George Perez

SAT, September 4 (event hours 10 a.m-6 p.m.)
12:30-4:30: George Perez 

SUN, September 5 (event hours 10 a.m-6 p.m.)
12:30-2:30: Mike McKone 

MON, September 6 (event hours 10 a.m-3 p.m.)
10:30am-12:30pm: George Perez