Disney Infinity Embarking on “Summer of Endless Fun” Tour; Plans San Diego Stop During SDCC 2013

Disney Infinity

Press Release:

Disney Infinity is Hitting the Road for “Summer of Endless Fun” Tour

Kids and Families Will Have the Opportunity To Play Disney Infinity for the First Time Before It Launches On Aug. 18

BURBANK, Calif.–()–Disney Infinity, Disney Interactive’s biggest and most ambitious video game to date, is embarking on a multi-city “Summer of Endless Fun” tour to showcase the most anticipated game of the year. The cross country road trip, which is free to the public, kicked off on July 7 in the Downtown Disney District in Anaheim, Calif. Players will get an exclusive sneak peek at the game before it hits store shelves on Aug. 18.

Zigzagging across the country, fans will get the chance to play Disney Infinity – featuring the innovative Toy Box mode that truly brings every kids’ imagination to life. Who hasn’t thought about building a world where Mr. Incredible uses a Monsters University toilet paper launcher while driving around in Cinderella’s carriage with monster truck wheels? Now players can let their imaginations run free and create their own adventures.

The “Summer of Endless Fun” Tour will make stops in Chicago, San Diego, Boston, Detroit and Richmond, culminating with a weekend of launch activities in New York City on Saturday, Aug. 17 and Sunday, Aug. 18. Activities at each tour stop include game demos, surprise guests, photo opportunities, giveaways, contests, entertainment provided by Radio Disney and more.

Disney Infinity is an all-new game platform that gives players the freedom to create stories and play experiences featuring characters from The Walt Disney Company and Pixar Animation Studios. Players can place real-world toy versions of beloved Disney characters onto a device called the Disney Infinity Base and transport them into the virtual game worlds of Monsters University, the Incredibles, Pirates of the Caribbean, Cars and The Lone Ranger, as well as into a giant Toy Box.

DISNEY INFINITY “SUMMER OF ENDLESS FUN” SCHEDULE AND LOCATIONS
July 13-14: Taste of Chicago in Chicago, Ill.
July 18-20: Gaslamp Quarter during San Diego Comic-Con, San Diego, Calif.
July 19-21: Revere Beach National Festival in Boston, Mass.
July 26-28: Coast Guard Festival in Detroit, Mich.
August 10-11: Prince William County Fair in Richmond, Va.
August 17: Nintendo World Store in New York City, N.Y.
August 18: Times Square in New York City, N.Y.

For additional information about Disney Infinity, please visit www.disney.com/infinity and www.youtube.com/disneyinfinity, join the Disney Infinity Facebook community (Facebook.com/disneyinfinity) and Google+ community (https://plus.google.com/+DisneyInfinity), and follow us on Twitter (twitter.com/disneyinfinity) and Instagram (instagram.com/disneyinfinity). To access press materials, please visithttp://disneyinteractive.smugmug.com/DisneyInfinity.

Disney Interactive

Disney Interactive, one of the world’s largest creators of high-quality interactive entertainment across all platforms, is the part of The Walt Disney Company responsible for the global creation and delivery of interactive entertainment, multi-platform video games, and family-focused content across all current and emerging digital media platforms. Disney Interactive produces and distributes a broad portfolio of content from Disney Interactive Games and Disney Interactive Media. Products and content released and operated by Disney Interactive include blockbuster mobile, social and console games, online virtual worlds, #1 kid’s entertainment destination Disney.com and the #1 Family/Parenting portfolio on the Web.

Disney Interactive is the interactive entertainment part of The Walt Disney Company (NYSE: DIS).

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