Her Universe Brings Geek Chic to Dragon*Con 2011

Press Release:

HER UNIVERSE FOUNDER ASHLEY ECKSTEIN BRINGS GEEK CHIC TO DRAGON*CON

Her Universe DragonCon JewelryATLANTA, GA, August 23, 2011 — Almost half of all sci fi fans (and Dragon*Con attendees) are women, and they’re just as eager as the guys to show their devotion to their favorites. Actress and entrepreneur Ashley Eckstein, who provides the voice of Ahsoka Tano in the hit animated series, “Star Wars: The Clone Wars,” has met the challenge with her new “geek chic” clothing line, Her Universe (www.heruniverse.com). Ashley will be offering her new line of female-focused apparel and accessories (including “Star Wars” and “Battlestar Galactica” convention exclusives), and meet the fans, at this year’s Dragon*Con.

Married to former Major League Baseball player, two-time World Series Champion and World Series MVP, David Eckstein, Ashley grew frustrated with the lack of merchandise made for the growing number of female Sci-Fi fans. When she couldn’t find Star Wars clothing for herself, as a fan, she made the decision to create her own line called Her Universe. As someone who always expressed herself through her sense of style, she now shares her love of all things sci fi with other geek girls. Ashley has made it her mission in fighting for the underdog, of spearheading the call to create a place for female fans in a pop culture community typically dominated by men.

Her stylish line of “geek chic” apparel and accessories features fashionable, female–focused products from such powerhouses as the Star Wars brand, and Syfy properties Battlestar Galactica, Warehouse 13 and “Syfy’s Original Movies,” among others. It may be a “man’s world,” but Ashley is quickly proving that there’s more than enough room in Her Universe for everyone.

Dragon*Con is the largest fan-driven science fiction, fantasy and pop culture convention in North America. Celebrating its 25th year, Dragon*Con brings over 40,000 fans to downtown Atlanta each Labor Day weekend to enjoy appearances by celebrity guests, musical performances, panel discussions, costume contests, and more.

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