USA Today and Toshiba Teaming with Dark Horse for SDCC and NYCC 2010
THE FUTURE OF COMICS HAS ARRIVED!
DARK HORSE, TOSHIBA, AND USA TODAY PROUDLY PRESENT DH:HD
JUNE 16TH, MILWAUKIE, OR–Three leaders in pop culture have come together for a groundbreaking new program to bring comics to your desktop, doorstep, and digital TV! Following up on the success of USA Today’s Wednesday Comics program, it was announced today that the nation’s top-selling print newspaper will bring comics to the forefront of culture yet again. The program will showcase exclusive and all-new original content from Dark Horse Comics’ top properties and creators across a variety of media platforms.
“As an entertainment company, Dark Horse prides itself on pushing the boundaries with groundbreaking creators and content,” said Mike Richardson, president and publisher of Dark Horse Comics. “We’re excited to continue this tradition by showcasing some of our most exciting stories in this all-new program with these great partners.”
“As a leader in home entertainment built on Toshiba’s rich 130-year history of groundbreaking technologies, we are proud to associate our products, including our new LED HDTVs and Blu-ray Disc players, with the compelling and legendary Dark Horse brand,” said Maria Repole, vice president of communications for Toshiba. “This truly exciting campaign will help Toshiba build a connection with a passionate group of consumers eager to experience fresh content in innovative ways.”
“USA Today is excited to be partnering with Toshiba and Dark Horse on this innovative program. It’s a terrific example of how USA Today can take exclusive content and turn it into a compelling cross-platform reader experience,” said Susan Lavington, senior vice president of marketing for USA Today.
The DH:HD (Dark Horse: High-Def) program kicks off today with an exclusive look at best-selling author Janet Evanovich’s first graphic novel, Troublemaker, in USA Today. The newspaper and Toshiba will maintain momentum by continuing to showcase Dark Horse’s content online, in print, and at the Comic-Con International in San Diego and New York Comic Con. In October, Dark Horse will roll out a series of all-new stories created exclusively for the program.
About Dark Horse Comics
Since 1986, Dark Horse Comics has proven to be a solid example of how integrity and innovation can help broaden a unique storytelling medium and establish a small, homegrown company as an industry giant. The company is known for the progressive and creator friendly atmosphere it provides for writers and artists. In addition to publishing comics from top talent like Frank Miller, Mike Mignola, Neil Gaiman, Gerard Way, Will Eisner, and bestselling prose author, Janet Evanovich, Dark Horse has developed such successful characters as The Mask, Timecop, and SpyBoy. Additionally, their highly successful line of comics and products based on popular properties includes Star Wars, Indiana Jones, Buffy the Vampire Slayer, Aliens, Conan, Mass Effect, Tim Burton, Serenity and Domo. Today, Dark Horse Comics is the largest independent comic-book publisher in the United States and is recognized as both an innovator in the cause of creator rights and the comics industry’s leading publisher of licensed material.
About Toshiba America Consumer Products, L.L.C.
Toshiba America Consumer Products, L.L.C. (“TACP”) is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. TACP markets and sells a full line of home entertainment products, including flat panel TVs, Hi-Definition Blu-ray Disc players, TV/DVD Combination products and portable devices. TACP is headquartered in Wayne, New Jersey. For additional information, please visit www.tacp.toshiba.com or www.toshibatv.com.
About USA TODAY
USA TODAY was founded in 1982 with a mission to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its flagship newspaper and popular Web site, USA TODAY engages the national conversation and connects readers online through social media applications. USA TODAY, the nation’s number one newspaper in print circulation with a total average daily print circulation of more than 1.8 million, and USATODAY.com, an award-winning newspaper Web site which launched in 1995, reach a combined 5.9 million readers daily. The USA TODAY news and information brand also includes: USA TODAY Education, USA TODAY Mobile, and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).
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