For the past few months, Tyrese Gibson has been on a marketing rampage. At Comic Con, he was a constant presence all over the show floor, selling advanced copies of his comic book, Mayhem. On Wednesday, that day had finally arrived. Meltdown Comics, voted the best comic store by LA Magazine, organized an event for this long awaited debut. At 6 PM, Tyrese himself showed up with the entire creative team who worked on the book, as well as Dave Johnson himself, who supplied a limited edition Meltdown exclusive variant cover for Mayhem.
After the signing, Tyrese and his crew had set up a stage for a small concert in the back. Performing some of his hits, including playing his newest track made especially for his comic book, he thrilled the crowd with his vocal skills. He also took the time to sing a lullaby to a child, and had to regretfully decline taking his shirt off as his shows were PG-13 because children were present.
I have to say, Tyrese is a marketing genius. From throwing himself out there, going out to Comic Con, talking about Mayhem in talk show interviews, to twittering about Mayhem non stop and getting the name out there, it’s no wonder that Meltdown pre ordered 10,000 copies! I can honestly say I’ve never seen someone be as enthusiastic and passionate about the comic they’re producing more than Tyrese. For those that have bought copies, what do you guys think? I’d love to hear your feedback on Mayhem. But congratulations to Tyrese, Mike Le, Will Wilson, Tone Rodriguez, and Meltdown Comics for Mayhem and it’s extremely successful event!