Black Phoenix Alchemy Lab releases limited edition scents based on Peter David and George Pérez’s “Sachs and Violens” Comic Book Series
JULY 31, 2009 Los Angeles, Ca.- Black Phoenix Alchemy Lab (BPAL) is proud to present limited edition scents based on the groundbreaking comic book series Sachs and Violens, written by Peter David with art by George Pérez. The series is currently available in graphic novel form from DC Comics.

These two scents, based on characters J.J. Sachs and Ernie “Violens” Schulz, will debut at the Chicago Comic-Con, August 6-9, at the Hero Initiative booth. They will be available concurrently at www.blackphoenixalchemylab.com.
Proceeds from every bottle sold go to the Hero Initiative, the first federally recognized not-for-profit organization dedicated to helping comic book writers and artists in need. The 501(c)(3) charity aims to assist comic creators with health, medical, and quality-of-life assistance.
George Pérez will be on hand at the Chicago Comic-Con, and is one of the most popular and influential comic book artists currently working. He is best known for his work on Crisis on Infinite Earths, New Teen Titans, Wonder Woman, and Avengers.
Black Phoenix Alchemy Lab is a cult perfume house that crafts hand-blended body and household scents. They have over two decades of experience in the field, and specialize in eliciting emotional responses through perfume while creating unique scent environments that capture legends and folklore, poetry, and the stuff of dreams and nightmares.
A special kickoff party with a speed dating theme will be held Thursday night, August 6, to launch the perfume oils. For a mere $35, participants will get either Sachs or Violens perfume oil (a $25 value!), a velveteen bag, a postcard with exclusive George Pérez art, and one complimentary drink, along with the chance to meet 20 like-minded fans in a fun speed-dating event. Tickets are available at: http://qurls.com?i=47916
“My career has taken me to some amazing places, but I’ve never had a scent based on characters I’ve had a hand in creating, nor have I ever played host to a massive speed dating party,” said George Pérez. “I’m looking forward to both. It should be a great weekend in Chicago!”
Chicago Comic-Con will be held August 6 – 9th, 2009 at the Donald E. Stephens Convention Center in Rosemount, IL. The Hero Initiative can be found at booth #1340-#1342. For more information, please go to: http://www.wizardworld.com/home-ch.html
About The Hero Initiative
The Hero Initiative is the first-ever federally chartered not-for-profit corporation dedicated strictly to helping comic book creators in need. Hero creates a financial safety net for yesterday’s creators who may need emergency medical aid, financial support for essentials of life, and an avenue back into paying work. It’s a chance for all of us to give back something to the people who have given us so much enjoyment.
Since its inception, The Hero Initiative has had the good fortune to grant over $400,000 to the comic book veterans who have paved the way for those in the industry today. For more information, visit www.heroinitiative.org or call 626-676-6354.